Integration analytics systems

Integration analytics systems

The analytics system is a convenient functional platform that allows you to analyze business activities by many criteria and in different directions.

So, with its help, you can analyze marketing, or you can do complex web analytics. It all depends on the functionality and purpose of the system. Google Analytics and Yandex.Metrica are still classic services.

Despite the fact that the popularity of such platforms is growing every day, and many companies offer their own tools and solutions for analyzing advertising campaigns, the effectiveness of mailings, user behavior on the site, in social networks, these leaders are not inferior to competitors. To set up the work of the analytics system with the advertising platforms of your business, you need to integrate them using the API.

Yandex.Metrica and Google Analytics
"Google Analytics" is based on the work of the counter, which is placed on the site and records the user who came to your site. The system records cookies - a small piece of text with user data. In the future, this file allows you to recognize the visitor and determine whether this is a new user or he has already been on the site, performed some actions.

Yandex.Metrica works on a similar principle, but its code consists of two parts. The first one executes JavaScript and the second one executes HTML. This separation was made so that sites that do not handle JavaScript would still identify their users.

Yandex.Metrika and Google Analytics are free systems, each of which has a very broad functionality. Google has a paid version. Both systems are easy to use and install. To do this, just install the code on all pages of the site. After that, you can go to the control panel and see all the information on your site.

The functionality of the systems provides for a wide range of tools: webvisor and maps, query analysis, resource health monitoring, content analytics, eCommerce, user segmentation, competitor analysis, customization options.

Online businesses have to evaluate many parameters: bounce rate, time spent on the site, search phrases. which were used to get to your site, brand queries, page load time, search traffic, depth of views. If necessary, offline sales can even be taken into account in the analytics system.

Google Analytics, Yandex.Metrika are the main analytics systems, the rest of the solutions are narrower and more specialized. Not all of them are free. Separate ones are tailored for social networks and allow you to analyze user engagement, the number of likes, reposts, etc.

This also includes call tracking systems, lead catchers, analytics systems for chat bots and online consultants. There are also aggregators of analytics systems that allow you to link the operation of different services into one interface, including Google Analytics, Yandex.Metrica, and analysis of social networks, integrating them via API.

Such systems allow you to customize flexible, convenient and visual reports on a variety of parameters, but the main work is still done in Google Analytics and Yandex.Metrica.