Integration Google Analytics

Provided free of charge by Google, Google Analytics is designed to analyze the behavior of your website visitors. To collect information, you need to place a special code that tracks user actions. The service was launched in 2005 and has already become extremely popular. Thanks to this tool, you can always analyze the behavior of your website visitors and find out where they came from, track which pages are highly popular, and which, on the contrary, are of little interest. Since Google Analytics is directly linked to the Google AdWords contextual advertising service, marketers have the opportunity to create smart advertising campaigns. API tools are provided, it is possible to obtain detailed reports, analysis of page loading speed and much more. In fact, the set of capabilities provided by Google Analytics is really very wide. Needless to say, its use is a whole science, which takes many hours to master. Fortunately, there is a lot of Google Analytics documentation on the Internet, thanks to which the development of the service is accessible even for beginners. It should be noted here that Google Analytics is good only for relatively small resources, the traffic of which does not exceed 10 million users per month. For sites with higher traffic, there is Google Analytics Premium, launched in 2011 and processing up to a billion visits per month. The cost of using it is very high and amounts to 150 thousand dollars per year.