Integration BigQuery

The BigQuery service is designed for full-scale analysis of Big Data stored in the Google Storage web service. It allows for in-depth analysis and reporting that a popular tool like Google Analytics cannot handle. This can be data such as the average time between the start of choosing a product and making a purchase, or how often consumers, having entered one product category, end up making a purchase in another. BigQuery allows you to quickly respond to various changes in your company's data. This service eliminates the need for commercial enterprises to invest in expensive systems, but at the same time allows them to always be ready for a rapid business transformation. To interact with BigQuery, you do not need to purchase special licenses; anyone can use it. The cost of use depends on the amount of data. The ability to use a familiar query language, SQL, means that anyone who already has experience working with databases that supports BigQuery can start using BigQuery. And the availability of detailed documentation and all kinds of master classes will allow you to quickly get all the necessary knowledge. There are also quite a few companies that specialize in providing BigQuery services. The service was created by Google back in 2010, but became public only by 2011. To work with it, you can use the API or the web interface. Since 2016, support for Google Sheets has been added.