14.11.2025
25

Top 7 Salesforce Alternatives for CRM Solutions in 2025

Andrew Andreev
Author at ApiX-Drive
Reading time: ~12 min

Launched in 1999, the Salesforce platform now firmly occupies a top spot in CRM rankings. It's used by over 150,000 companies worldwide. Meanwhile, the number of CRM alternatives to Salesforce on the market is steadily growing. Many of them are comparable to the industry leader. In this article, we'll look at seven of the best alternatives worth considering in 2025.

Content:
1. HubSpot
2. Microsoft Dynamics 365
3. Zoho CRM
4. Freshsales
5. Pipedrive
6. Monday.com
7. Copper CRM
8. Final Thoughts
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HubSpot

HubSpot website

Source: HubSpot

HubSpot is one of the most popular Salesforce alternatives, trusted by hundreds of thousands of companies. With this CRM, entrepreneurs effectively automate and optimize a range of business processes in marketing, sales, customer service, content development, and operations management.

Key features:

  • HubSpot provides a centralized Smart CRM for collecting, processing, and analyzing customer data using AI algorithms. It allows businesses to unify information about customers, teams, and tech stacks, segment audiences, and gain personalized insights.
  • Companies can communicate with customers through various channels — email, chat, social media — within a single workspace.
  • The platform offers powerful functionality for organizing teamwork, managing permissions, and preparing reports on key business aspects.
  • Operations Hub helps automate the cleansing, quality assessment, and synchronization of customer data received from multiple sources. Users of this module have access to ready-made automations and extensions for a range of business processes.
  • Service Hub provides entrepreneurs with tools to optimize customer service. These include the Breeze AI assistant and a knowledge base with AI algorithms, a self-service system, and a helpdesk module.
  • Sales Hub offers a suite of AI tools for sales funnel development, lead generation, and lead nurturing, as well as deal tracking, analysis, and management.
  • The CRM modules' capabilities are complemented by a large library of pre-built reports and dashboards, as well as integration with more than 1,000 external systems.

HubSpot pricing depends on the chosen module and plan:

  • Free (Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub — up to 2 users).
  • Starter (Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub — $15 per month per user).
  • Professional (Smart CRM — $50 per month per user, Commerce Hub — $95 per month per user, Sales Hub and Service Hub — $100 per month per user, Content Hub — $500 per month for 3 users, Marketing Hub — $890 per month for 3 users, Data Hub — $800 per month per user).
  • Enterprise (Smart CRM — from $75 per month per user, Commerce Hub — from $140 per month per user, Sales Hub and Service Hub — from $150 per month per user, Content Hub — from $1,500 per month for 5 users, Marketing Hub — from $3,600 per month for 5 users, Data Hub — from $2,000 per month per user).

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Microsoft Dynamics 365

Microsoft Dynamics 365 website

Source: Microsoft Dynamics 365

Among the best CRM solutions in 2025, Microsoft Dynamics 365 stands out as a notable option. This multifunctional platform combines CRM and ERP functionality, helping businesses flexibly manage sales, marketing, finance, supply chain, and customer service.

Key features:

  • Companies receive a structured database for storing and analyzing a wide range of customer data: contact information, interaction history, individual preferences, and other data points.
  • Dynamics 365 Sales is one of the platform's key modules. It automates various sales-related processes, including lead generation and management, opportunity discovery, and sales funnel creation.
  • Dynamics 365 Customer Service is a feature-rich contact center. This module optimizes communications and customer service using automation, autonomous AI agents, and knowledge bases.
  • Dynamics 365 Field Service features a unified dashboard. It displays detailed information about orders, service requests, inventory, and technicians.
  • The Dynamics 365 Customer Insights module helps marketers and entrepreneurs develop detailed customer journey maps across all available communication channels. It also allows you to set triggers to automate email campaigns and other operations.
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Each Microsoft Dynamics 365 module has its own pricing structure. Additionally, Dynamics 365 offers the all-in-one Business Central plan. It integrates a number of key CRM/ERP tools for small and medium businesses. Pricing is as follows:

  • Free Trial (standard sales, finance, service, and operations management tools) — 30-day trial period.
  • Team Members (limited access to data and workflows) — $8 per month per user.
  • Essentials (all features of the Free Trial, plus the Copilot AI assistant) — $80 per month per user.
  • Premium (all Essentials features, plus advanced production and service management tools) — $110 per month per user.

Zoho CRM

Zoho CRM website

Source: Zoho CRM

The well-known Zoho CRM platform ranks among the most popular competitors to Salesforce. This solution helps hundreds of thousands of companies worldwide effectively optimize and automate numerous business processes. It offers comprehensive customer relationship management functionality.

Key features:

  • Zoho CRM's interface is intuitive and clean. It allows users to quickly locate information and easily manage processes. Dashboards and modules are highly customizable to meet specific business requirements.
  • The platform supports multiple channels for interacting with clients and leads. These include online chats and chatbots, a self-service portal, VoIP, social media, email and SMS messaging, and more.
  • The Zia AI assistant generates personalized insights based on sales data, activity, and customer feedback. Users have access to an AI workflow builder with customization and automation capabilities.
  • The SalesSignals module allows you to track all lead interactions and process orders from various sources (Google Ads, social media, chatbots, and more). It also allows you to create and manage email campaigns with dynamic content.
  • The platform's reporting and analytics features allow users to monitor sales performance, analyze deals, and create data-driven forecasts. Zoho CRM also provides data visualization tools and industry-specific reporting.

Zoho CRM is considered one of the most affordable Salesforce alternatives for small businesses. It offers five pricing plans:

  • Free Edition (up to 3 users, basic CRM functions for managing leads, contacts, deals, and tasks).
  • Standard (bulk mailings, custom modules, workflows, sales forecasting, marketplace, Office 365 integration, and more) — €20 per user per month.
  • Professional (all Standard features, plus SalesSignals, inventory management, webhooks, automatic data validation, Kiosk Studio, Google Ads integration) — €35 per user per month.
  • Enterprise (all Professional features, plus AI assistant, custom features, multi-user portals, custom scripts, Sandbox, and more) — €50 per month per user.
  • Ultimate (all Enterprise features, plus advanced tools, AI features, customization and administration, automated report and dashboard generation, unified business insights, and more) — €65 per user per month.

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Freshsales

Freshworks website

Source: Freshworks

Freshsales CRM is a strong contender as the best Salesforce alternative for 2025. Its users have access to a wide range of tools for communication, process automation, sales management, reporting, and analytics.

Key features:

  • Freshsales enables businesses to communicate with their audiences across multiple channels thanks to built-in live chat and telephony. It also offers native integrations with email and SMS providers, WhatsApp Business, and Apple Business Chat.
  • Data management tools provide a 360-degree view of all interactions with each customer. They enable users to create brief summaries and detailed reports. These tools also allow you to sync contacts, maintain an activity timeline, and automatically add new information to client profiles.
  • The marketing module helps segment and target audiences, analyze customer behavior, and optimize campaigns. Its visual editor lets you design email campaigns and build detailed customer journey maps.
  • The Freddy AI assistant automates various processes, including lead generation across multiple channels, duplicate detection in lead and contact databases, and scoring. It can prioritize leads and generate insights based on existing data.
  • Native reporting and analytics tools automate the generation of reports on conversion rates and other metrics. They allow you to track key business metrics and visualize information.

Freshsales offers three pricing plans:

  • Growth (chat, email, telephony, Kanban boards for contacts, accounts, and deals, newsletter templates, standard workflows, Freshworks Marketplace, and more) — $11 per user per month.
  • Pro (all Growth features, plus AI contact scoring, sales sequences, AI email marketing, multiple sales funnels, AI deal insights, advanced workflows, and more) — $47 per user per month.
  • Enterprise (all Pro features, plus extended permissions, custom modules, AI forecasting, audit logs, Sandbox, and more) — $71 per user per month.

Pipedrive

Pipedrive website

Source: Pipedrive

The Pipedrive platform is frequently listed among Salesforce CRM competitors, especially in the small and medium business segment. It is a SaaS solution with a powerful set of tools for managing leads, contacts, deals, and a range of business processes.

Key features:

  • The built-in AI assistant automatically creates email content, analyzes incoming emails, and generates summaries. This tool also generates personalized insights and automates customer communications using AI agents.
  • The sales module allows you to develop, configure, and analyze sales funnels in a convenient drag-and-drop interface. It allows you to automate various stages of the sales process using triggers and actions. This module also helps you segment leads, manage tasks, and issue invoices.
  • Pipedrive users have access to advanced reporting and analytics features. These include visual dashboards for monitoring key business metrics, generating reports with custom fields, and tracking sales pipeline metrics and customer activity in real time.
  • The built-in marketplace contains pre-installed integrations with over 500 external systems and applications covering sales support, automation, communications, collaboration, analytics, and more. Custom integrations can be developed via the API.

Pipedrive offers four pricing plans:

  • Lite (lead, deal, and sales funnel management, access to over 500 integrations, deal card customization, AI reports, and more) — $19 per user per month.
  • Growth (all Lite features, plus full email sync with tracking, workflow automation, meeting scheduler, forecast reports, and more) — $34 per user per month.
  • Premium (all Growth features, plus advanced lead routing, AI tools for multi-channel campaigns, email signatures, revenue forecasts, and deeper analytics) — $64 per user per month.
  • Ultimate (all Premium features plus advanced security settings, unlimited deals and custom fields, Sandbox testing, phone data enrichment, and more) — $89 per user per month.

Monday.com

Monday.com website

Source: Monday.com

Monday.com is a unified Work OS (work operating system) platform that includes a customizable CRM and a suite of project management tools. This solution enables companies across various industries to manage sales, business processes, and teamwork in a single workspace.

Key features:

  • The intuitive interface and well-designed workspace structure make Monday.com an easy-to-use Salesforce alternative. The user-friendly experience simplifies team onboarding and increases productivity.
  • Built-in AI optimizes a wide range of business processes: task creation and delegation, email content creation, summary generation, formula generation, and much more.
  • The platform offers over 70 automations that free you from daily routine. These include distributing tasks and leads to managers, setting reminders for upcoming events, sending lead activity notifications, triggered emails, and more.
  • The platform enables personalized interactions with each contact at every stage of the sales funnel to drive audience engagement. Customizable sequences, email campaigns with results tracking, and a range of other tools are available for this purpose.
  • Monday.com CRM offers comprehensive functionality through specialized modules: lead management, deal management, account and contact management, operations management, and so on.
  • Users have access to an extensive integration library, including over 200 popular systems and applications in marketing, communications, collaboration, finance, software development, and more.

Monday.com CRM offers four pricing plans:

  • Basic (unlimited funnels, boards, and contacts, a dashboard with one board, templates, iOS and Android apps) — €15 per month per user.
  • Standard (all Basic features, plus advanced account, contact, and deal management, Gmail and Outlook integration, AI-powered newsletter generator, custom automations and integrations, a 5-board dashboard, and more) — €20 per user per month.
  • Pro (all Standard features, plus newsletter templates, sequences, sales forecasting and analytics, Google Calendar sync, a dashboard with 20 boards, and more) — €33 per user per month.
  • Enterprise (all Pro features, plus lead scoring, team goals, account management, advanced analytics, multi-level permissions, and more) — pricing is calculated individually and is available upon request.

Copper CRM

Copper website

Source: Copper

Copper CRM completes our review of CRM alternatives to Salesforce. One of its key advantages is native integration with Google Workspace services: Gmail, Google Calendar, Google Contacts, Google Drive, Google Sheets, and others.

Key features:

  • Automation tools help individuals and teams manage their daily workflows. They make it easier and faster to create and assign tasks, update deal statuses and contact profiles, and add triggers for other events.
  • Copper CRM provides a single, unified database for all formats and stages of customer interaction: emails, calls, files, notes, and more.
  • The platform allows you to create, personalize, and automate email campaigns using AI algorithms. It supports bulk emails, click and other metric tracking, template customization, and more.
  • Reporting and analytics tools help process and visualize key business metrics. Users have access to a library of customizable report templates, the development of personalized insights, and automatic, scheduled reporting.

Copper CRM offers four pricing plans:

  • Starter (up to 1000 contacts, Google Workspace integration, tasks and activity feed) — $12 per user per month.
  • Basic (up to 2,500 contacts, all Starter features, plus task automation, sales funnels, project management, contact enrichment) — $29 per user per month.
  • Professional (up to 15,000 contacts, all Basic features, plus process automation, mass emailing, reporting, integrations) — $69 per user per month.
  • Business (unlimited contacts, all Professional features, plus email series, custom reports, premium support) — $134 per user per month.

Final Thoughts

The services featured in our review are among the most popular Salesforce competitors. Each platform offers a comprehensive set of features that enable companies to effectively interact with customers and manage business processes. All systems optimize repetitive tasks thanks to built-in automation tools, integrations, and AI algorithms. Some offer a free suite of tools.

All prices listed are based on monthly plans. Rates may change over time — verify current pricing on the official platforms.

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