Omnisend Overview: A Smart Way to Automate Your Marketing
Every year, more and more services for automating online marketing campaigns enter the market. This abundance often makes it difficult for entrepreneurs and digital professionals to choose the right one. However, among the dozens of systems, there are solutions that have built a solid reputation over many years and are successfully used by thousands of companies worldwide. This article is dedicated to one such product. In our Omnisend overview, you'll learn about the platform's key features and tools, popular use cases, advantages and disadvantages, and pricing information as of 2026.
What Is Omnisend
Omnisend is an omnichannel marketing platform. It provides a suite of tools for optimizing and automating email, SMS, and push notification campaigns.
Omnisend is especially popular among eCommerce entrepreneurs running businesses on Shopify, WooCommerce, BigCommerce, Wix, and other platforms. It supports multi-channel campaigns, audience segmentation, form and landing page management, reporting and analytics, and a range of integrations.
The platform was launched in 2014 as the email newsletter service Soundest. Its founders are Rytis Lauris and Justas Kriukas. In 2017, the company received its current name, and in 2019, it became one of the five most popular marketing apps on Shopify.
As of 2026, Omnisend's services are used by more than 150,000 brands worldwide. The company employs over 250 people and has offices in Charleston, SC (USA), Vilnius, and Kaunas (Lithuania).
The platform's tools are best suited for small and medium-sized eCommerce businesses (up to 50,000 contacts). They are also an ideal option for agencies that need an all-in-one solution for comprehensive marketing automation but don't want to overpay for enterprise-level systems or deal with the nuances of campaign setup.
Source: omnisend.com
Omnisend easily integrates with eCommerce platforms, providing detailed insights into online store performance in real time. It collects and analyzes inventory and sales data, generates personalized recommendations, and allows you to track revenue from each campaign.
Key Features and Tools
Omnisend's functionality is aimed at comprehensively automating omnichannel marketing for businesses. The platform provides a set of tools for creating, personalizing, and launching campaigns across various communication channels, as well as tools for analyzing their performance. Below are Omnisend's features and the tools that underpin the service.
Email Campaigns
Users can create campaigns themselves, use ready-made templates, or delegate these tasks to AI-powered tools. The Omnisend email builder allows you to quickly structure and design your newsletters, adding text, buttons, images, products, and other components using drag-and-drop.
A library of eCommerce-friendly templates lets you create and customize your newsletter in just a few clicks. Simply choose a suitable layout, then add branding and content, either manually or with AI assistance.
All campaigns are easily personalized, making them unique for each subscriber. Using dynamic tags and conditional blocks, you can automatically personalize any email.
Automation
- Automate the work of an online store or landing
- Empower through integration
- Don't spend money on programmers and integrators
- Save time by automating routine tasks
Omnisend marketing automation is one of the platform's key features. It allows the development and configuration of omnichannel automated processes that leverage multiple communication channels: email, SMS, and push notifications. It enables no-code automation of various campaign types and other tasks. The drag-and-drop editor and pre-built templates make it easy to launch complex multi-step automations with branching, conditional logic, multiple messages, and other options.
Segmentation
Omnisend supports dynamic segmentation — contact lists are updated automatically based on subscribers' recent actions (opens, clicks, purchases, etc.), their location, and other triggers. This process can be fully automated by leveraging AI. Simply send a request describing the desired segment, and the built-in algorithms will automatically find and add the required contacts to the list based on real-time data.
Reports and Insights
Omnisend provides up-to-date performance data for all campaigns running through the platform (email, SMS, push notifications). You can track deliverability, engagement, conversions, retention, and other metrics, and gain insights into the performance of each campaign in the context of revenue generated.
Moreover, the system provides detailed reports on the performance of all key platform tools and options: automation, channels, audience segments, sales, etc. Its personalized insights help accurately identify trends and adjust promotion strategies.
Integrations and APIs
The platform supports native integrations with 160+ popular services and apps, significantly expanding its capabilities for creating, customizing, automating, and analyzing campaigns. These include Facebook Lead Ads, Google Ads, Typeform, Shopify, WooCommerce, BigCommerce, and a number of other systems. All integrations are conveniently categorized by topic: lead generation, reviews, automation, delivery and logistics, customer support, email builders, subscription management, and more.
Omnisend API, with its detailed documentation and guides, helps developers create custom integrations more easily and quickly, embedding platform tools into third-party applications and workflows. If you're not a developer, the no-code online connector ApiX-Drive can help you set up Omnisend integrations. The intuitive interface allows you to get a working integration up and running in just a few minutes.
How Omnisend Improves Marketing Automation
The eCommerce marketing automation platform provides comprehensive support to entrepreneurs and marketers, helping them solve a range of tasks more quickly and effectively:
- Quick campaign launches. An extensive template library, AI algorithms, and automation dramatically speed up all stages of preparing and executing email newsletters and omnichannel campaigns. By delegating routine processes, users can focus on what really matters.
- Flexible personalization. Dynamic segmentation, behavioral triggers, and AI capabilities make it easy to personalize campaigns, automatically tailoring any email or message to each segment of your audience.
- Real-time analytics. The platform collects and analyzes a comprehensive cross-section of data on campaigns, automations, trends, and audience activity in real time. Based on this data, users can generate a range of reports and insights across all key marketing metrics.
- Conversion growth. Omnisend's capabilities help businesses significantly increase online marketing conversion rates. Using the system's comprehensive suite of features (email/SMS/push, segmentation, forms/landing pages/pop-ups, etc.), users will quickly notice subscriber growth, improved sales, and other KPIs.
The Omnisend email marketing platform is ideal for you if:
- You have a small or medium-sized eCommerce business. Omnisend's tools are optimized for online stores on Shopify, WooCommerce, BigCommerce, Magento, and other well-known marketplaces.
- You want to automate business processes and operations. Automations are a key component of Omnisend's functionality. They help users save significant time, and setting them up doesn't require any special skills or additional tools.
- You want to improve the effectiveness of your online marketing. The platform's powerful suite of tools (omnichannel campaigns, AI assistant, templates, segmentation, etc.) will help you quickly and easily increase conversions, even without any experience.
- You need expanded access to data and insights. Omnisend stores and organizes up-to-date data on campaigns and other marketing activities, retaining historical data for up to 90 days. It also analyzes and evaluates your brand's key KPIs and compares them with competitors in detailed reports and insights.
Pros and Cons of Using Omnisend
Source: omnisend.com
The advantages of Omnisend marketing automation make it popular among a large number of entrepreneurs and marketers worldwide. The most significant of these are:
- Functionality. A wide range of tools, extensive omnichannel marketing capabilities, and hundreds of integrations make the platform the optimal all-in-one solution for modern eCommerce businesses.
- Support and onboarding. The platform provides 24/7 user support via live chat and email. Additionally, users have access to a wealth of helpful content on the blog, ebooks and whitepapers, training videos on the Omnisend Academy, and regular webinars with industry experts.
- Ease of migration. Omnisend offers ready-made solutions for importing campaigns, automations, contacts, and all related data from other popular online marketing services.
- Flexible pricing. The pricing plan includes several options. Prices vary depending on the included tools and features, as well as the number of contacts in the user's database. A key advantage of Omnisend is its fully functional free plan, which is ideal for exploring its capabilities.
However, the platform has not only advantages but also some disadvantages:
- Narrow specialization. Omnisend is well-adapted to the eCommerce industry, which is both an advantage and, in some ways, a disadvantage. Therefore, it is less suitable for other business sectors and formats, offering limited capabilities and implementation difficulties.
- No multilingual interface. Although Omnisend provides its services to brands and agencies worldwide, its interface is only available in English. Consequently, many non-English-speaking users may have difficulty navigating its products.
- Limited customization. The campaign template editing capabilities may seem too basic, especially for those with advanced design skills.
Pricing
Flexible Omnisend pricing depends on the number of contacts in the database, as well as the available features and communication channels. The platform's pricing range consists of four plans:
- Free (up to 500 emails and 500 web push notifications per month, SMS/MMS mailings for an additional fee, email/SMS/push campaign designer and automation, A/B testing, unlimited segmentation, forms/pop-ups/landing pages, email newsletter templates, standard reports).
- Standard (500 contacts in the database and 6000 emails, unlimited web push notifications, all Free features + $1 bonus funds for testing SMS mailings, 24/7 support, integrations, personalization of campaigns and automations for an additional $5 per month) — $16 per month.
- Pro (2,500 contacts, unlimited email, all Standard features + $59 monthly bonus funds for SMS mailings, advanced reporting, personalization of campaigns and automations at no extra charge) — $59 per month.
- Custom (custom number of contacts in the database, all Pro features + free migration from other platforms, personal onboarding manager) — price upon request.
Prices and limits are subject to change. The rates listed reflect monthly subscription costs at the time of publication. Please visit the official website for the most current information.
Conclusion
Omnisend deserves the attention of modern entrepreneurs managing small and medium-sized online stores on Shopify, WooCommerce, and other popular marketplaces. It offers an effective all-in-one solution for creating and automating email, SMS, and push campaigns, tools for personalization and audience segmentation, additional promotional features (landing pages, forms, pop-ups), detailed reporting and analytics, and a range of integrations (primarily for eCommerce). Users highly value the platform's functionality, ease of migration, and flexible pricing, including a free plan.