5 Best Push Notification Tools in 2025
Push notifications have been firmly established in the arsenal of digital tools since the 2010s. Today, they are experiencing a new wave of popularity. Fast, unobtrusive, and personalized — this is how modern businesses prefer to communicate with their audience. In 2025, this technology continues to evolve, and specialized push notification tools make its implementation even easier and more effective. In this review, we will briefly explain what push notifications mean and how they help businesses. Then, we will tell you about the five best solutions that are worth using to set up push notification campaigns.
What is a Push Notification
Push notifications are pop-up messages that periodically appear on the screen of a computer or mobile device. The technology is widely used in various programs and applications to quickly transmit information to the user. Mobile push notifications are the most common. In addition, browser notifications, voice notifications, and other types of similar messages are used.
Most notifications contain only a title and brief text. Sometimes they may be accompanied by an image, link, or CTA elements.
Push notifications alert users about news, functionality updates, promotions and other events. This content is divided into several categories:
- advertising or marketing;
- informational (notifications about transactions, delivery);
- technical (system notifications).
Through push notifications, businesses can significantly increase the speed and quality of communication with users. Using this format, companies effectively solve a wide range of problems:
- Marketing campaigns. Push notifications help quickly deliver information about discounts, promotions, special offers, new products and other marketing activities directly to user devices. According to research, push notifications can achieve significantly higher engagement rates, with some campaigns reaching up to 90% open rates, compared to the average email open rate of around 40%.
- Informational alerts. With the help of push notifications, developers of programs and applications can send out bulk messages about any updates or changes to their services. They are highly likely to be read by their audience.
- Service messages. Push notifications are one of the most convenient ways to send notifications about completed transactions, order status changes, delivery information or feedback requests.
- One-time passwords. Push notifications have proven themselves as a channel for sending one-time passwords (OTP). By activating this function, users significantly increase the security of their account. In addition, they can receive OTP passwords faster, regardless of third-party services (email and SMS).
There are many tools on the market today that can help you set up and automate the sending of push notifications. Below, we will look at five popular services that are deservedly considered some of the best in 2025.
OneSignal
Source: OneSignal
The OneSignal platform is one of the most well-known among push notification marketing tools. It offers a powerful set of solutions for delivering messages via push notifications, email, SMS and In-App, helping businesses build multichannel interaction with their audience. With its flexibility and ease of use, OneSignal is suitable for both small projects and large companies.
Key features:
- The service allows you to send mobile and web push notifications of different types: for promotions, updates, transactional and other service notifications, with personal messages, and so on.
- Users can easily and quickly automate campaign development with the help of a visual workflow designer. In addition, this tool allows you to set up automatic sending of messages based on specified triggers.
- OneSignal offers preset templates for different types of campaigns: sales funnels, onboarding, events, challenges, post-purchase engagement and more.
- Built-in analytics provide detailed, visualized insights into the results of any push notifications sent through the service. They help you track trends, choose the optimal time to launch campaigns, and increase audience engagement.
- Tools for sending mobile and web push notifications, as well as other types of messages, are easily integrated into any third-party program or application via a cross-platform SDK. It contains all the necessary documentation, allows you to flexibly configure campaigns and collect valuable data.
The pricing structure of this web push notification software is represented by 4 plans:
- Free (unlimited mobile push notifications, 10,000 emails per month, process automation, A/B testing).
- Growth (all Free features, plus 20,000 emails per month, advanced In-App messaging, process branching, over 30 integrations) – from $9 per month.
- Professional (all Growth features, advanced processes and personalization, data export to CSV and more) – price is calculated individually and is available upon request.
- Enterprise (all Professional features, live activities, SLA, advanced access control and more) – price available upon request.
PushEngage
Source: PushEngage
PushEngage is one of the best push notification software, trusted by over 25,000 companies and entrepreneurs worldwide. It allows you not only to send notifications in different formats, but also to effectively manage campaigns, optimize them and analyze the results. This push notification tool has proven itself especially well for working with automated message series and personalized campaigns.
Key features:
- The service supports sending notifications via channels such as web push, Android, iOS and PWA, including both online and offline mailings. Automation of mailing series is available.
- Users can flexibly customize the content and appearance of the messages they send: edit the title and main text, add large or small images, links and CTA elements.
- PushEngage allows you to effectively personalize push notifications based on a number of criteria, including time zone, language, geolocation, and recipient's personal data.
- Segmentation features help you automatically segment your subscribers and assign them to groups based on what pages they viewed or where they subscribed to your newsletter, their location, device, and more.
- Advanced analytics provides a rich set of insights into impressions, clicks, sales, and revenue captured for each push notification, campaign, or sales funnel.
- The service supports custom domains and mailing branding, as well as A/B testing and integration with dozens of platforms: marketing, CMS and e-commerce.
PushEngage offers a range of pricing plans:
- Free (1 site/app, 200 subscribers, 30 mobile/web push campaigns).
- Business (1 site/app, 50,000 subscribers, unlimited campaigns, 25 custom segments/audience groups and more) – $19 per month.
- Premium (2 sites/apps, 100,000 subscribers, unlimited campaigns, 40 custom segments, 50 audience groups, A/B testing and more) – $39 per month.
- Growth (3 sites/apps, 250,000 subscribers, unlimited campaigns, 50 custom segments, 100 audience groups, custom trigger campaigns and more) – $79 per month.
- Enterprise (unlimited sites/applications, campaigns, subscribers, audience segments and groups; personal manager and more) – the cost is calculated individually and is provided upon request.
The prices listed are valid on monthly payment. By purchasing an annual subscription, you can save up to 60%.
Airship
Source: Airship
Airship is one of the most functional push notification tools, offering advanced capabilities of a multichannel no-code AI platform for communicating with users and managing their digital experience. The service helps companies build personalized interaction scenarios through push notifications and other channels without involving developers.
Key features:
- Journeys AI helps you create cross-channel user journey templates using push notifications, in-app messages, SMS, email newsletters and other communication channels.
- Companies can send billions of push notifications in real time through the platform's centralized hub. It allows for the flexibility to set up synchronized multichannel campaigns and track detailed results in a convenient dashboard.
- Airship allows you to create and automatically send personalized push campaigns based on a wide range of user data (name, location, loyalty level, etc.).
- Predictive AI helps you determine the optimal time to start your campaign to improve its performance.
- Generative AI automates the development of all elements of push notifications and other types of messages, including the title, body text, and image.
- The platform allows you to test the performance of individual notifications and complex campaigns through real-time analytics and reporting features (A/B tests, control groups, and more).
Those wishing to use Airship can choose one of two pricing plans:
- Essentials (push and web notifications, message center, user flows, personalization, A/B testing, analytics and more).
- Enterprise (all Essentials features plus email and SMS messaging, mobile wallet, Journeys AI, strategic guidance).
The subscription cost for both plans is individual. You can find out on request.
iZooto
Source: iZooto
iZooto is a popular web push notification tool for marketing automation that provides rich functionality for audience management, engagement, and monetization. It is primarily aimed at bloggers and other content creators, as well as publishers and news sites.
Key features:
- The service allows you to quickly and effectively interact with your audience, regardless of the devices and operating systems they use.
- iZooto provides automated push notifications to Facebook Messenger through a simple integration in a few clicks. It can be used to automate broadcast campaigns to your subscriber base.
- Mobile push notifications allow you to send important updates, personalized messages, and other content in real time.
- Using Kepler AI, creators and publishers can flexibly segment their audience based on their individual characteristics and previous interactions, sending relevant emails at the right time.
- Reporting and analytics features allow you to effectively analyze campaigns, evaluate their impact and performance. They also help you track all the important audience metrics (number of subscribers, unsubscribes, locations, devices, etc.).
The service's pricing policy is represented by three plans:
- Monetize (unlimited subscribers, up to 10 sites, 10 campaigns per day, Push API, targeting, campaign planning, audience monetization and more) – free.
- Rise (up to 3 sites, unlimited notifications, targeting, scheduling, Facebook Messenger, pinned mobile pushes, news hub, email opt-in and more) – $85 per month.
- Grow (up to 5 sites, all the features of Rise, plus advanced targeting, recurring campaigns, RSS integration, email newsletters and more) – $250 per month.
Pusher
Source: Pusher
Our review of the best push notification tools is completed by the Pusher service, which provides a scalable infrastructure for real-time messaging. It allows businesses to organize stable mass delivery of push notifications of any format, covering both mobile and web platforms.
Key features:
- The cross-platform Pusher Beams API enables mass sending of mobile (iOS, Android) and web push notifications to an unlimited number of recipients. The volume is more than a million messages per minute for each platform.
- Sending push notifications is performed via a secure channel using the user authentication function.
- The service helps optimize push notification campaigns by monitoring and analyzing their key indicators: deliverability, open rate, webhooks, and others.
- The system supports automatic sending of push notifications based on pre-set triggers.
- The Beams API is compatible with a number of client libraries, including Android, Swift, JS, and more. It also has compatibility with server SDKs in PHP, Node, Java, and other languages.
- Developers can easily monitor campaign parameters, debug, and gain valuable insights in the built-in Debug Console.
Pusher offers 5 pricing plans:
- Sandbox (up to 1000 subscribers, standard support) – free.
- Startup (up to 10,000 subscribers, standard support) – $29 per month.
- Pro (up to 50,000 subscribers, standard support) – $99 per month.
- Business (up to 115,000 subscribers, premium support) – $199 per month.
- Premium (up to 250,000 subscribers, premium support) – $399 per month.
Final Thoughts
In 2025, push notification software remains one of the fastest and most effective digital communication tools. Progressive platforms allow businesses to personalize alerts, automate campaigns, and analyze user behavior without unnecessary costs and complications.
The services reviewed in our review offer various functionality adapted to different goals and business scales: from news notifications and marketing messages to transactional alerts and trigger campaigns. Many support multichannel and flexible segmentation, and also offer free plans or trial access.
By choosing the right tool, companies get a powerful resource for increasing audience engagement, retention, and loyalty. A user-friendly interface, ready-made templates, and flexible settings make working with push notifications as simple and effective as possible.