7 Best Tools and Software for Marketers
Today, the work process of an Internet marketer can be easily optimized with the help of specialized services. In this article, we'll look at the 7 best platforms to help improve the effectiveness of marketing efforts. You will learn about the main capabilities and costs of popular tools for marketing automation, compare them, and choose the best option for your needs.
Mailchimp
Mailchimp is one of the most popular tools for marketers. This platform was launched in 2001. As of today, the number of its users exceeds 12 million. The service has several dozen functions for email campaigns, content creation, reporting and analytics, as well as target audience management.
![Best Tools for Marketers | Mailchimp Best Tools for Marketers | Mailchimp](/media/blogimg/w720/en/eef900309a7a747a7cdad8ee6e6c59ab.jpg)
Key features:
- A convenient drag-and-drop constructor allows you to create newsletters from ready-made blocks and templates, edit their design, and place images, videos, surveys, and applications in them.
- Built-in AI generates text for emails, subject lines, and other content formats. In addition, it checks texts for errors and improves them.
- Mailchimp provides tools to automate marketing campaigns and follow-ups. Users can automate processes from scratch or use over 45 templates by selecting the necessary rules and triggers.
- The platform makes it possible to dynamically personalize mailings based on browsing history, purchases, communication in online chats and chatbots, tickets, surveys, and more.
- The service allows you to segment your audience by geolocation, demographics, and other parameters. You can add leads to the database manually, through bulk upload from CSV and tables, or import from external sources.
- Targeting features help you select the most relevant audience based on actions, amount spent, likelihood of purchase, and other criteria.
- The platform supports more than 300 integrations. These include Wix, Shopify, WooCommerce, Square, Stripe, LinkedIn, Canva, and other systems.
Mailchimp users have 4 tariff plans available:
- Free (1 user, up to 1000 emails per month).
- Essentials – $13 per month.
- Standard – $20 per month.
- Premium – $350 per month.
The final cost of the selected tariff plan is affected by the size of the contact database. The indicated prices are valid if it has no more than 500 contacts. Essentials and Standard plans come with a 1-month free trial.
Buffer
Buffer is one of the best tools for marketers. It is an all-in-one platform that helps small businesses grow their audience on social media.
![Top Tools for Marketers | Buffer Top Tools for Marketers | Buffer](/media/blogimg/w720/en/7cccbb910a8d80c7de8764f3a49fabb8.jpg)
Key features:
- The service provides a set of tools for creating, posting, analyzing, and managing content.
- The platform allows you to conveniently plan content and save ideas in a separate library. It automatically places created posts on different platforms and tags them with relevant hashtags.
- Automated reports give users the ability to track the performance of their published content in a timely manner.
- Built-in analytics functions collect information on key post metrics and generate personalized insights based on them.
- Collaboration tools give you the flexibility to manage permissions and approvals for faster, more efficient workflows.
- Using the marketing tools of this service, you can quickly monitor comments on social networks and respond to them.
- The AI assistant helps you edit texts and rewrite them.
- The Landing Page Builder greatly simplifies and speeds up the creation of landing pages.
Buffer offers 4 tariff plans:
- Free (up to 3 channels for publishing posts).
- Essentials – $5 per month for 1 channel.
- Team – $10 per month for 1 channel.
- Agency – $100 per month for 10 channels.
The indicated prices are valid subject to payment for the year immediately. If you choose the monthly payment mode, the cost will be higher. Each paid plan comes with a 14-day free trial.
HubSpot
The HubSpot platform is among the most popular tools for marketers. It provides quality functionality for lead generation, audience data collection and analysis, as well as marketing campaigns and customer engagement.
![Tools for Marketers | HubSpot Tools for Marketers | HubSpot](/media/blogimg/w720/en/d13042a2cc82e8f549378533fbc74479.jpg)
Key features:
- Marketing Hub is one of HubSpot's most important digital marketing tools. This is an all-in-one marketing automation service that collects and processes lead and customer data from various sources through Smart CRM.
- Users can plan and launch targeted campaigns across any channel they use, manage them, and analyze results.
- The platform helps adapt campaigns to the parameters of the brand's target audience. It supports flexible personalization and generates data-driven insights, thereby increasing marketing relevance.
- The online form builder allows you to create and customize high-converting forms in a few clicks and automatically add lead contacts to your CRM.
- The email newsletter module contains an impressive library of templates with an editor for customizing backgrounds, branding, and CTA elements. Additionally, it supports content personalization and automates email sending based on a number of triggers.
- The service allows you to control the results of marketing campaigns through built-in analytics tools, reports, and dashboards.
HubSpot Marketing Hub offers 5 pricing plans:
- Free Tools (up to 5 users).
- Marketing Hub Starter – starting from $15 per month per user.
- Starter Customer Platform – starting from $15 per month per user.
- Marketing Hub Professional – starting from $800 per month for 3 users.
- Marketing Hub Enterprise – starting from $3600 per month for 5 users.
The indicated prices are valid subject to payment for the year immediately. If you prefer to make payments every month, please note that the cost will be higher.
Unbounce
Unbounce is deservedly included in the top AI tools for marketers. The main purpose of the platform is conversion optimization and the creation of landing pages.
![Best for Marketers | Unbounce Best for Marketers | Unbounce](/media/blogimg/w720/en/a1b772ec03d264997d91b1330b27febc.jpg)
Key features:
- The built-in drag-and-drop editor allows you to develop and customize a landing page in code-free mode. It enables you to flexibly change the design and add third-party content.
- The service catalog contains over 100 ready-made templates for one-pagers, pop-ups, and sticky bars. They are conveniently sorted by campaign type (lead generation, products, sales pages, books, webinars), industry (agency, SaaS, e-commerce, real estate), and effects (parallax, lightboxes, background video).
- The AI designer Smart Builder automates the development of landing page design using user-entered data.
- The AI copywriting module instantly generates and processes content for websites, newsletters, and advertising campaigns.
- Tools for targeting and A/B testing help develop the most converting version of the landing page, tailored to the target audience.
- The Smart Traffic feature automatically analyzes visitor parameters and directs traffic to a site with a higher conversion rate. It tracks metrics such as location, demographics, and device type.
- The platform supports integrations with hundreds of external resources: Salesforce, HubSpot, Google Analytics, Twilio, Mailchimp, and others.
There are 4 tariff plans available to users:
- Build – $74 per month.
- Experiment – $112 per month.
- Optimize – $187 per month.
- Concierge – $649 per month.
The indicated prices are valid subject to payment for the year immediately. If you pay monthly, the cost will be 25% higher. Each plan comes with a 14-day free trial.
ApiX-Drive
The ApiX-Drive platform is one of the best tools for digital marketers. This powerful tool effectively optimizes the work of digital specialists. It automates data transfer between different services through ready-made integrations, thereby significantly speeding up a number of business processes.
![Best Tools for Marketers | ApiX-Drive Best Tools for Marketers | ApiX-Drive](/media/blogimg/w720/en/7d6272b5419fe4c7721bb7f8b5ef758c.jpg)
Key features:
- Users can connect systems with each other through a convenient no-code interface, rather than wasting time and other resources on integrating them from scratch via an API.
- ApiX-Drive provides a wide selection of connectors sorted by thematic categories.
- Links with services for email and SMS mailings allow you to automate marketing campaigns. Integration with Facebook makes it possible to automatically receive advertising statistics from this social network.
- The platform automates the collection of lead contacts from Facebook, web forms, chatbots, instant messengers, and other sources. After that, it instantly transfers them to CRM, task managers, or other systems integrated as part of the integration.
- The service is optimal for mass text generation. To access this function, you should run the ready-made integration for ChatGPT.
- ApiX-Drive helps digital specialists effectively optimize various tasks and stages of their work, as well as interact with employers and colleagues faster and more conveniently.
- All integrations in the catalog can be configured in minutes through an intuitive web interface. If necessary, they are quickly removed and restored. To help users, the site provides training videos and articles with screenshots.
ApiX-Drive offers 4 main tariff plans:
- TEST-DRIVE (1 integration) – free.
- Start (up to 25 integrations) – $19 per month.
- Standard (up to 50 integrations) – $39 per month.
- Pro (up to 100 integrations) – $59 per month.
The indicated prices are valid subject to payment for the year immediately. If you plan to pay monthly, the cost will be higher.
Gemini
Google Gemini, a smart chatbot released in 2023, is rightly considered one of the best AI software for digital marketers. It successfully creates, edits, and analyzes content in different formats: text, images, video, audio, and program code.
![Software for Marketers | Gemini Software for Marketers | Gemini](/media/blogimg/w720/en/47d57651279fe34162ae756dea746500.jpg)
Key features:
- The platform is capable of writing, analyzing, and translating multipage texts between dozens of languages (more than 40), processing audio recordings and videos.
- The multimodal neural network underlying the service generates images based on text descriptions or other images (text-to-image, image-to-image) and also turns text into audio (text-to-speech).
- You can use the chatbot through the web interface and API. In addition, it is available in Google Docs, Gmail, Google Meet, and Google Slides applications with a Google One AI Premium subscription.
- Numerous Google Apps integrations complement Gemini's core functionality. With their help, you can automate the processes of searching for information, collecting recommendations, creating presentations, mailings, and other content. This gives good reason to call the platform one of the best AI tools for marketers.
A free version for mobile (Gemini 1.0 Nano) and desktop (Gemini 1.0 Pro) devices is available on the project website. Gemini 1.0 Advanced is available as part of the Google One AI plan for $19.99 per month. The latest versions of Gemini 1.5 Pro and 1.5 Flash are available via API. Pro costs $3.50–$7 per 1 million tokens, and Flash costs $0.35–$0.70 per 1 million tokens.
Hootsuite
Our review of the best software for marketers ends with the Hootsuite platform. Its SMM tools help you quickly gain an audience and effectively promote your business on social media.
![Best Software for Marketers | Hootsuite Best Software for Marketers | Hootsuite](/media/blogimg/w720/en/fcc62b13ace47b906b7673324b87d4aa.jpg)
Key features:
- The service allows you to plan, create, and post content on different platforms, managing it through a single interface.
- Hootsuite provides a built-in post idea generator and OwlyWriter AI text editor. These are very useful tools for content marketers. Using the latter, you can automate the preparation of texts, descriptions, hashtags, and other content.
- The platform gives you access to a post scheduler, a bulk publishing module, a catalog of templates for Canva, and an automatic calculation function for the best time to publish.
- Audience engagement tools include private and group chats, autoresponders, message templates, automatic tagging, inbox analytics, and more.
Hootsuite offers 3 pricing plans:
- Professional (1 user, up to 10 accounts) – $99 per month.
- Team (3 users, up to 20 accounts) – $249 per month.
- Enterprise (from 5 users and 50 accounts) – the cost is calculated individually and is available upon request.
The indicated prices are valid subject to payment for the year immediately. Professional and Team plans come with a 30-day free trial.
Final Thoughts
Modern software for marketers has a wide variety of functions and capabilities, which makes it useful for both beginners and experts. The selection presented in our article contains various types of services: from all-in-one marketing platforms to specialized software for no-code integration or landing page development. Some of them provide a free plan, while others offer a free trial limited to 14–30 days.