5 Best Email Outreach Tools

Andrew Andreev

Author at ApiX-Drive

Reading time: ~11 min

What is Email Outreach

• Automation. Outreach platforms help you automate repetitive tasks quickly and easily, including mass or serial mailings, follow-ups, and more. To achieve this, they provide scheduling criteria settings, customizable templates, and other features.
• Personalization. Personalization options allow you to automatically tailor each message in your campaign to a specific recipient. Personalized mailings are more effective because they provide a higher response rate.
• Scalability. Professional outreach marketing tools have wide opportunities for scaling campaigns. They allow you to create multiple accounts, add a virtually unlimited number of contacts to the database, and flexibly manage mass mailings.
• Efficiency. Mailings conducted through outreach services have higher deliverability and conversion rates compared to independently organized campaigns. The A/B testing, spam checking, and domain authentication tools they offer play an important role.
• Analytics. With the advanced analytics features of these platforms, marketers and entrepreneurs can closely track the important metrics of their campaigns (opens, clicks, responses, and more). They can also study audience trends and behavior and generate insights with valuable recommendations.

Mailshake

• The service allows you to conduct campaigns to reach potential customers in a matter of minutes by automating a series of mass email newsletters and follow-ups.
• The system's algorithms track possible actions of recipients (responses, unsubscribes, refusals) and automatically suspend the sending of subsequent letters. This improves deliverability rates.
• The Data Finder tool provides access to a solid database of over 100 million B2B lead contacts from various business sectors.
• Analytics features record all opens, clicks, and responses for any email campaign sent through the service. Users can also A/B test individual emails, follow-ups, and entire campaigns.
• The Mailshake Lead Drivers tool allows you to evaluate the conversion rates of each individual email in your email series.
• AI Email Writer automates the process of creating unique personalized emails, doing the job in seconds.
• Native integrations with Salesforce, Pipedrive, and HubSpot ensure that lead data is instantly transferred to the contact databases of these CRM systems.
• LinkedIn integration lets you automate messaging, profile views, and connection requests.

• Starter (1 email account for sending) – $29 per month.
• Email Outreach (2 email accounts for sending) – $49 per month.
• Sales Engagement (10 email accounts for sending) – $99 per month.

Lemlist

• The service database contains over 450 million current B2B contacts. Various filters and functions for searching and verifying email addresses help to use them effectively.
• Lemlist automates a number of processes for finding contacts and communicating with the audience on the business social network LinkedIn. In particular, this includes sending messages, viewing profiles, and sending requests to add to contacts. If desired, these actions can be performed manually.
• The built-in email sequence builder makes it quick and easy to develop drip campaigns and tailor strategies for maximum reach. Users can create a sequence of different actions based on triggers and test their performance.
• The platform enables easy and quick automation of outreach campaigns using AI algorithms. They are managed through text prompts. In addition, it provides a campaign duplication function and a library of ready-made templates.
• Lemlist allows you to personalize any email campaign by adding text, images, video thumbnails, landing pages, and custom variables (customer name, company name, website URL, etc.).
• The service supports integration with a number of third-party systems, including popular CRM systems (Salesforce, Pipedrive, HubSpot), data enrichment, and workflow management tools.

• Email Pro (3 email accounts to send, 200 email addresses or 50 phone numbers per month, access to over 450 million contacts, unlimited mailings, campaigns, follow-ups, and more) – $69 per month.
• Multichannel Expert (5 email accounts for sending, 300 email addresses or 75 phone numbers per month, LinkedIn automation, campaign templates, integrations, API, and more) – $99 per month.
• Enterprise – the cost is calculated individually and is provided upon request.

Woodpecker

• The built-in Bouncer tool allows you to check your email address database for validity in bulk, filtering out non-existent or invalid contacts.
• The service's algorithms automatically adjust the number of emails sent through it in accordance with the limits set by your ESP.
• After activating the corresponding extension, users gain access to a certain number of free warm-ups. In addition, they can add a certain number of email accounts for free. If the limit is exceeded, you will have to pay $5 per account.
• Woodpecker allows you to centrally manage email correspondence with multiple clients and partners. Outgoing and incoming letters are stored in the system for up to 2 months.
• Up to 100 email accounts can be connected for each outreach campaign. The Inbox Rotation feature allows you to automatically change accounts when sending out mailings. This will improve deliverability rates and help bypass provider restrictions.
• The platform allows you to flexibly customize and automate a series of mailings based on the trigger actions performed by the recipient.
• The service database contains over 260 million B2B lead contacts. In addition, users have access to domain audits when connecting a new email account and A/B testing of up to 5 email variants.

• 7-day Free Trial (50 contacted prospects, 600 emails per month, 200 stored prospects).
• Starter (500 contacted prospects, 6,000 emails per month, 2,000 stored prospects, 2 warm-ups) – $20 per month.
• Growth (10,000 contacted prospects, 120,000 emails per month, 40,000 stored prospects, 20 warm-ups) – $126 per month.
• Scale (100,000 contacted prospects, 1,200,000 emails per month, 400,000 stored prospects, 135 warm-ups) – $903 per month.
• Max (unlimited contacted prospects, emails per month, stored prospects, and warm-ups) – $6666 per month.

Snov.io

• With this platform's easy-to-use email outreach tools, marketers and sales managers can effectively automate email and LinkedIn campaigns with unlimited follow-ups and an unlimited number of email accounts.
• The drag-and-drop mailing list builder helps simplify and speed up the creation and sending of personalized emails. In addition, users have access to the automatic launch of mailings on a schedule, tracking, and SMTP integrations.
• Snov.io contains a built-in B2B lead database with multiple filters for searching and verifying email addresses, including via API.
• The warm-up tools offered by the system allow you to improve deliverability, sender reputation, and other mailing indicators. Thematic templates, an AI text generator, and a number of other useful functions help with this.
• The built-in Sales CRM allows you to collect, verify, convert, and manage leads through a single interface. It provides users with an online calendar to plan tasks and meetings and a drag-and-drop designer to create deals. Moreover, it can be used to create multi-stage (up to 100 stages) for sales funnels.
• Advanced analytics let you track opens, clicks, and other email metrics, as well as analyze and prioritize deals.

• Trial (50 credits, 100 recipient email addresses, 1 warm-up) – free.
• Starter (1,000 credits, 5,000 recipient email addresses, 3 warm-ups, unlimited email newsletters, and more) – $30 per month.
• Pro (5,000 to 100,000 credits, 10,000 to 100,000 recipient email addresses, unlimited warm-ups, unlimited email newsletters, A/B testing, CRM, dynamic content, and more) – from $75 to $554 per month.

SmartReach

• The AI algorithms used by the system effectively automate the generation of dynamic email series. Based on presentation data or target audience analysis, they apply various content personalization techniques: custom columns, conditional logic, Spintax syntax, and others.
• Campaign planning tools help you schedule email campaigns based on time zones, public holidays, and other considerations.
• SmartReach allows you to connect an unlimited number of email accounts to the system for sending letters. For each of them, you can set flexible limits on the number of letters sent at the domain level.
• The email verification feature allows you to automate email address validation checks, which will ensure your domains have a good reputation.
• The service independently monitors the global domain blacklist and automatically pauses campaigns if any problems with your domains, syntax, or MX records are detected.
• Users can add up to 25 email accounts to send out mailings within a single campaign. The Inbox Rotation feature ensures high deliverability rates, a good sender reputation, compliance with domain-level limits, and prevention of emails ending up in spam.

• Basic (1,000 prospects contacted, 1,000 prospects stored, 10 warm-ups) – $29 per month.
• Plus (50,000 prospects contacted, 50,000 prospects stored, 25 warm-ups) – $89 per month.
• Pro (100,000 prospects contacted, 100,000 prospects stored, 75 warm-ups) – $199 per month.
• Scale (500,000 prospects contacted, 500,000 prospects stored, unlimited warm-ups) – $499 per month.

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