AI21 Labs: Enterprise AI Revolution Simplified

The field of AI services for business is rapidly expanding. More and more startups are playing a leading role in this process, offering innovative solutions based on artificial intelligence. In this article, we will consider one of the brightest representatives of this industry. You will find out what AI21 Labs is, what products this company develops, and what their advantages are. We will tell you how they are used in the corporate environment and how they improve business efficiency.

Before we dive into the products and technologies, here's a quick AI21 Labs company overview. It helps you understand how the startup has evolved since its founding, what solutions it offers, and how this enterprise sees the future of AI in business.

AI21 Labs was founded in 2017 by three computer scientists: Yoav Shoham, Ori Goshen, and Amnon Shashua. Headquartered in Tel Aviv, Israel, the company’s core business is developing large language models (LLMs) and enterprise-grade AI systems.

In early 2019, the company raised its first major funding of $9.5 million. A year later, it introduced its first full-fledged AI product—a program for checking, rewriting, and paraphrasing text, Wordtune.

In August 2021, AI21 Labs released two language models at once—AI21 Studio and Jurassic-1—and allowed third-party developers to use them in their services. That same year, the company received two investment tranches of $20 and $25 million, and in 2022, it raised an additional $64 million at the Series B stage.

January 2023 marked the release of another software product with artificial intelligence support—Wordtune Spices. Its main feature is text improvement by AI-generating new sentence options.

In March of the same year, AI21 Labs introduced the second generation of its LLM—Jurassic-2. According to the developers, it has advanced instructions, works with more languages, and processes user requests faster.

A year later, the Israeli AI startup released its most well-known product, the large open-source language model AI21 Labs Jamba. In September 2024, LLM Jamba 1.5 was released on the Amazon Bedrock platform, becoming available for integration with third-party business applications.

In 2025, the developers released a new version of the flagship model, Jamba 1.6, available for local or cloud deployment. At the same time, their new product called Maestro appeared on the market. It is aimed at increasing business productivity by automating work processes using AI agents.

AI21 Labs' mission is to drive innovation in artificial intelligence technologies and expand their practical applications in business environments. Its 200+ employees work on cutting-edge AI products. They conduct research, implement innovations, and bring to market solutions that can improve the efficiency of companies. This approach makes AI21 Labs one of the notable players in the AI arena and determines its strategic vector for the future.

The company's key products as of August 2025 include LLM Jamba and the multifunctional Maestro platform. We recommend that you take a closer look at them to understand their capabilities and business value.

The Jamba Large Language Model was released in 2024. It is built on a hybrid Transformer-Mamba mixture-of-experts (MoE) architecture. According to the developers, Jamba LLM outperforms a number of proprietary and open-source LLMs, including Mistral Large 2, Llama 3.3 70B, and Command R+, in key benchmarking parameters.

Hybrid architecture enables the creation of a powerful and compact model. It fits on a single 80 GB graphics processor. Jamba is designed for high loads. The developers have provided it with improved throughput compared to conventional transformer models.

One of the key features of the model is a large context window—256K. The latest version of LLM Jamba 1.6 at the time of writing is available in two modifications: Mini and Large.

Jamba 1.6 Mini is optimized for processing long queries with minimal latency. It is effective for analyzing large documents and data arrays. Jamba 1.6 Large is ideal for solving complex logical problems. This configuration efficiently processes queries of any length.

Maestro is a platform for creating AI agents designed to automate various business processes and manage them. The release of this product by AI21 Labs company took place in March 2025.

The system's tools enable the creation of AI bots that aggregate and analyze data from multiple sources. Maestro AI agents use autonomous modeling to analyze the work environment and adapt their performance to its parameters.

The result is personalized plans for solving the tasks set by users. To get it, just upload the required data array and set the budget. Maestro will handle the subsequent steps automatically. The service effectively visualizes information in the form of execution schedules, reliability assessments, and detailed verification reports.

AI21 Labs pricing is represented by two standard plans:

Both plans offer free credits equivalent to $10. They are available for 3 months.

The following prices apply to using the company's basic models in Instruct and Chat modes:

AI21 Labs features include various product deployment options to meet different business requirements for infrastructure, security, and data management.

Flexibility is achieved through a wide range of solutions, from ready-made cloud services to fully private and self-managed implementations. An important aspect remains data security and compliance with corporate security standards.

Let's briefly go through each deployment option. This will give you a general idea of the available formats and their key features.

AI21 Studio

AI21 Studio is a cloud-based SaaS platform fully supported by AI21 Labs. It has a built-in RAG Engine and a set of ready-made workflows. Thanks to this, you can quickly launch all the necessary AI tools without lengthy preparation. Among them are Jamba 1.6 Mini, Jamba 1.6 Large, custom versions of Jamba, and Conversational RAG.

Private Deployment Powered by AI21

Users can run AI tools in a virtual private cloud (VPC) with the participation of AI21 Labs specialists. This way, they receive a fully managed service with comprehensive technical support. In addition, they maintain absolute privacy of their data. The provider implements strict data access controls to ensure user privacy. The deployment period is 1–2 weeks.

Deployment via a Cloud Provider

Customers can instantly deploy the AI model modification they need (Jambo 1.6 Mini or Jambo 1.6 Large) through AI21 Labs partners. The company cooperates with a number of major cloud providers: AWS, Google Cloud, Microsoft Cloud, and Nvidia NIM.

The advantages of this method are fully managed service, scalable infrastructure, data aggregation, VPC, and single-tenant deployment. This allows customers to quickly scale solutions and maintain a high level of security.

Self-Managed Private Deployment

Customers can deploy their chosen AI solution (Jamba 1.6 Mini, Jamba 1.6 Large, or custom Jamba models) on their own infrastructure. Available options include VPC, on-premises, and single-user mode.

Self-managed deployment provides maximum flexibility, security, and privacy of user data. It can be used to ensure compliance with the most stringent corporate standards. This option also includes comprehensive technical support from the LLM provider. The launch time depends on the customer's requirements (from 1 day).

Privacy Policy

All AI21 Labs models and other products of the company are hosted by third-party providers. This means that the data stored and transmitted by its users is hosted on servers operated by third-party service providers. These servers can be located anywhere in the world (including the USA). User data may be stored on servers in multiple countries, in accordance with data privacy agreements and standards.

By using AI21 Labs solutions, customers agree to the transfer of their data to third-party service providers. At the same time, the company takes measures to ensure the security and confidentiality of information in accordance with international standards.

The LLM Jamba family and the Maestro AI agent development service open up new opportunities for businesses. These tools help companies automate the processing of large volumes of data, speed up the preparation and analysis of documentation, obtain more accurate analytics, and improve the quality of customer service.

Main AI21 use cases:

Here are some examples of how AI21 Labs tools are being used by real companies:

Founded in 2017, AI21 Labs has carved out a promising niche in the AI industry by implementing and adapting artificial intelligence technologies for corporate users. Its LLM Jamba line of products outperforms a number of well-known competitors in terms of performance and accuracy of results with lower resource costs.

AI21 Labs products are used in many industries, including retail, finance, law, tech, online education, and more. They enable businesses to quickly and efficiently automate a wide range of work processes: from customer service and information retrieval to document analysis and decision-making.

Time is the most valuable resource for business today. Almost half of it is wasted on routine tasks. Your employees are constantly forced to perform monotonous tasks that are difficult to classify as important and specialized. You can leave everything as it is by hiring additional employees, or you can automate most of the business processes using the ApiX-Drive online connector to get rid of unnecessary time and money expenses once and for all. The choice is yours!