Integration TikTok + Platformly

The social network TikTok provides the ability to download and watch short videos with filters and background music. The service was launched in China in 2016, and in 2018 it became available to users from all over the world as a mobile application for iOS / Android. TikTok offers a large library of audio compositions for the background of videos, allows you to slow down and speed up recordings, record videos as a duo, and capture reactions to other videos. The video feed in the application has the function of auto-selection of content in accordance with the interests of the user and the videos he has watched, there are also privacy settings and time limits for using the service. More

Platformly is a marketing automation platform designed to simplify data collection, customer identification, and retention for online businesses. It enables the delivery of personalized content through appropriate channels at optimal times, improving campaign efficiency. The platform facilitates the creation of hyper-targeted marketing campaigns and bespoke offers based on actual customer data, helping maintain customer relationships before and after purchases. By combining marketing and sales functions into a single system, it supports better decision-making and the scaling of sales opportunities. Platformly tracks the entire customer journey from first contact to final conversion, aiming to enhance user interaction and increase sales. More