Integration Platformly + Twilio

Platformly is a marketing automation platform designed to simplify data collection, customer identification, and retention for online businesses. It enables the delivery of personalized content through appropriate channels at optimal times, improving campaign efficiency. The platform facilitates the creation of hyper-targeted marketing campaigns and bespoke offers based on actual customer data, helping maintain customer relationships before and after purchases. By combining marketing and sales functions into a single system, it supports better decision-making and the scaling of sales opportunities. Platformly tracks the entire customer journey from first contact to final conversion, aiming to enhance user interaction and increase sales. More

The Twilio cloud platform provides an API for developers of communication services and applications, which includes not only software and technical infrastructure, but also communication services. The platform supports a variety of formats, including text messaging, SMS, audio-video calls, and chatbots. Twilio can be used as a cloud PBX for outgoing and incoming phone calls, SMS messages, and conference calls. The service helps automate calls using scripts, as well as record and save them, providing a flexible tariff system with payment only for the options used. More