5 Best Mailchimp Alternatives for Email Campaigns

Andrew Andreev

Author at ApiX-Drive

Reading time: ~11 min

MailerLite

• MailerLite has a large library of email newsletter templates, organized by thematic categories: business, deals and offers, events, e-commerce, surveys and quizzes, newsletters, and so on. All of them are easily customizable (colors, fonts, and more). In addition, users can add their own templates here.
• The drag-and-drop designer allows you to create newsletter layouts from ready-made blocks and change their design. You can also add visual effects that boost conversion, such as carousel galleries, accordion tabs, and RSVP events.
• The built-in AI assistant automates the process of writing texts and headings for emails. Users can specify the desired type and tone of content, adapting it to a specific topic or terminology.
• Email automation allows you to schedule individual or mass mailings based on specific triggers. These include subscription, form completion, subscriber's birthday, and site registration anniversary. Several triggers can be added for each campaign.
• The reporting and analytics module provides detailed insights into the results of email campaigns. Marketers get valuable information about open rates, click-through rates, subscriber growth, unsubscribes, spam complaints, and more. The module also allows for A/B testing of emails and creating surveys.
• The service supports integrations with hundreds of systems. For convenience, they are divided into categories: analytics, CRM, design, e-commerce, payments and finance, and social media, and so on. Among them are such well-known platforms as WooCommerce, Stripe, Shopify, Zoho CRM, Calendly, Asana, Figma, HubSpot, and others.

Connect applications without developers in 5 minutes!

How to Connect ActiveCampaign to SendGrid

How to Connect Facebook Leads to Zoho Inventory

• Growing Business (3 users, all Free features, plus unlimited mailings, templates, websites, blogs and landing pages, mailings with dynamic content, multivariate testing and more) – $9 per month for 500 subscribers.
• Advanced (all the features of Growing Business, plus unlimited users, HTML editor, advanced automations, AI assistant, Facebook integration, and more) – $18 per month for 500 subscribers.
• Enterprise (for businesses with over 100,000 subscribers, unlimited users, 24/7 chat and email support, onboarding consultations and training, account audit) – pricing is calculated individually and is available upon request.

ActiveCampaign

• The advanced email newsletter designer allows you to quickly and easily create different types of campaigns: standard newsletters, autoresponder newsletters, RSS newsletters, newsletters for A/B testing (with several variants of letters) and more.
• ActiveCampaign contains over 900 pre-installed campaign automations, organized by business areas: e-commerce, finance, consulting, media, real estate, etc. If necessary, users can create them from scratch, setting the necessary triggers through a visual editor.
• The service library contains more than 250 professional newsletter design templates, distributed by thematic categories: news, events, reviews, holidays, etc. Each one is easily customizable and supports the addition of new blocks.
• Built-in generative AI can automatically create personalized texts and headings for email newsletters based on the specified tone of voice. In addition, it speeds up the setup of automations and offers scenarios for building user journey maps.
• Segmentation tools help to sort the audience effectively into target groups based on selected criteria: geolocation, purchases, website visits, profession, position, lifetime value and more.
• Automated reporting and analytics features allow you to track various email campaign metrics: opens, clicks, click-to-opens, bounces, and unsubscribes, and more.
• More than 900 integrations significantly expand the standard functions of the platform. With their help, you can connect popular CRM, e-commerce, payment and analytical services – from Salesforce and Shopify to Stripe and Google Analytics.

• Starter (from 10,000 emails per month, 1 user, up to 5 automation actions, standard forms, limited segmentation and analytics, Marketing CRM, integrations and more) – from $15 per month for 1000 contacts.
• Plus (all Starter features plus unlimited automation actions, Generative AI, standard segmentation and analytics, automation integration with Google, Facebook, LinkedIn and more) – from $49 per month for 1,000 contacts.
• Pro (from 12,000 emails per month, 3 users, all Plus features plus dynamic content, advanced segmentation and analytics, conversion tracking and more) – from $79 per month for 1,000 contacts.
• Enterprise (from 15,000 emails per month, 5 users, all Pro features plus premium segmentation and analytics, SSO, enterprise account and more) – from $145 per month for 1,000 contacts.

Brevo

• Users can create email newsletters using three different designers: block (quick design using drag-and-drop), text (for writing and editing text manually) and HTML/CSS editor (maximum customization).
• Advanced segmentation features help you effectively group your subscribers using a range of filters and attributes. You can sort them based on demographics, location, or purchase history, and create dynamic lists that update automatically.
• The built-in AI assistant automates the generation of headings and texts for newsletters. In addition, it selects the optimal time to send letters for maximum audience engagement.
• Brevo provides over 50 professionally designed free newsletter templates, divided into themes: sales, news, congratulations, etc. Each one can be easily customized by replacing text, images, or other content.
• The platform provides flexible automation of email campaigns, offering a number of ready-made scenarios for popular types of mailings: welcome, abandoned cart, post-order, and others. If necessary, users can develop automations from scratch.
• Personalization features help send personalized content to subscribers based on their behavior or interests. Analytics tools give marketers the ability to get information about deliverability, opens, clicks, unsubscribes, and other parameters of mailings, as well as heat maps of clicks in real time.

• Starter (from 5,000 emails per month, all the features of Free, as well as no daily limit on mailings and Brevo branding, basic analytics and reporting, 24/7 support and more) – from $9 per month.
• Business (all Starter features, plus automation, AI tools, A/B testing, advanced statistics, and more) – from $18 per month.
• Enterprise (unlimited contacts, subaccount management, advanced integrations, onboarding, personalized support, enterprise-grade security and more) – pricing is calculated individually and is available upon request.

Constant Contact

• The platform's interface is intuitive for both beginners and experienced marketers. It allows you to create and launch various campaigns – from standard email and SMS mailings to automated chains, social media posts, organizing events and conducting surveys.
• Unlike most of the competitors of Mailchimp, Constant Contact focuses on simplicity of user experience. It allows even beginners to launch automated campaigns using a visual builder and a built-in AI assistant.
• The service offers over 200 ready-made email newsletter design templates adapted to different business areas and campaign types — from welcome and informational to seasonal and promotional newsletters. Finding the right option will not be difficult.
• Users can design newsletters from scratch using a convenient drag-and-drop editor, as well as flexibly customize the content or design of the templates available in the database.
• Segmentation features allow you to create target groups of subscribers both manually and automatically, for example, based on personal data, behavior, or engagement level.
• AI marketing tools automate all stages of creating and setting up email campaigns: from generating texts to selecting logos, corporate colors, images, and other visual content. With the help of built-in spam detectors, they can analyze emails.
• The platform has powerful reporting and analytics features that allow you to compare the performance of multiple campaigns, create click heat maps, generate audience engagement reports, measure open rates (including from mobile devices), and other email metrics.

• Lite (drag-and-drop editor and newsletter templates, AI text generator, 1 template for automation, over 300 integrations, basic reporting and more) – from $12 per month for 500 contacts.
• Standard (all Lite features, plus scheduled email sending, header testing, advanced reporting, 3 automation templates, AI campaign builder, and more) – from $35 per month for 500 contacts.
• Premium (all the features of Standard, plus unlimited templates for automation, custom automation, automatic sending of welcome letters, unlimited segmentation, mailings with dynamic content and more) – from $80 per month for 500 contacts.

Klaviyo

• The service catalog contains more than 160 customizable newsletter templates. Each element can be easily changed manually or automatically using AI technologies. If necessary, you can create the design and content of letters from scratch using a drag-and-drop editor.
• Customer profiles allow you to track your customers’ activity, including all purchases and other interactions with your company. The data added to them in real time helps you segment your subscriber base more accurately and personalize your email campaigns.
• Klaviyo AI tools enable you to automate the creation of texts, headlines, and visual content for newsletters, segment your audience, monitor key campaign metrics, and more.
• The platform provides tools for A/B testing emails and automatically selecting the optimal delivery time based on recipient behavior.
• The Flows function is designed for AI automation of email campaigns based on more than 60 pre-installed scenario templates. Users can fine-tune each template using a drag-and-drop editor and create cross-channel automated campaigns with email and SMS mailings, as well as push notifications.
• AI and automation capabilities help create multi-stage personalized campaigns based on customer data and activity. Each scenario is easily customized using information from the platform’s database and more than 350 built-in integrations and APIs.

• Free (up to 250 contacts, 500 emails and 150 SMS/MMS per month, built-in dashboards with reports).
• Email (15,000 emails per month, customer profiles with personal data, over 350 integrations, built-in dashboards with reports, AI tools) – from $45 per month for 1000–1500 contacts.
• Email + SMS (15,000 emails and 1,250 SMS/MMS per month, all features of the Email plan and multichannel segmentation) – from $60 per month for 1,000–1,500 contacts.

Conclusion

Read also in our blog:

• Top 5 Google Search Alternatives
• 5 Best Video Marketing Tools
• 7 Essential Google Docs Tips You Need to Know
• Outreach Mastery: Connecting, Engaging, and Growing Your Network
• 7 Common Marketing Mistakes