5 Best Mailchimp Alternatives for Email Campaigns
Founded in 2001, Mailchimp is considered a pioneer of modern email marketing. Today, it unites more than 13 million users worldwide. Having transformed into a full-fledged marketing platform, it continues to hold the lead. The platform actively implements AI functions, content generation, and analytics. At the same time, in the face of increasing competition, worthy email marketing tools are emerging, offering improved flexibility, ease of automation, and favorable conditions. In this review, we will take a detailed look at the 5 best Mailchimp alternatives – from services with a powerful free version to platforms that can replace CRM.
MailerLite
Source: MailerLite
Among the best Mailchimp alternatives, a special place is occupied by the MailerLite platform – a streamlined and intuitive email marketing tool designed with an emphasis on small and medium businesses. Founded in 2010, today it serves more than 1 million users worldwide. The service offers a solid set of features for creating, automating, and optimizing email newsletters, as well as for lead generation, website building, creating pop-up forms and subscription pages.
Key features:
- MailerLite has a large library of email newsletter templates, organized by thematic categories: business, deals and offers, events, e-commerce, surveys and quizzes, newsletters, and so on. All of them are easily customizable (colors, fonts, and more). In addition, users can add their own templates here.
- The drag-and-drop builder allows you to create newsletter layouts from ready-made blocks and change their design. You can also add visual effects that boost conversion, such as carousel galleries, accordion tabs, and RSVP events.
- The built-in AI assistant automates the process of writing texts and headings for emails. Users can specify the desired type and tone of content, adapting it to a specific topic or terminology.
- Email automation allows you to schedule individual or mass mailings based on specific triggers. These include subscription, form completion, subscriber's birthday, etc. Several triggers can be added for each campaign.
- The reporting and analytics module provides detailed insights into the results of email campaigns. Marketers get valuable information about open rates, click-through rates, subscriber growth, unsubscribes, spam complaints, and more. The module also allows for A/B testing of emails and creating surveys.
- The service supports integrations with hundreds of systems. For convenience, they are divided into categories: analytics, CRM, design, e-commerce, payments and finance, social media, and so on. Among them are such well-known platforms as WooCommerce, Stripe, Shopify, Zoho CRM, Calendly, Asana, Figma, HubSpot, and others.
MailerLite belongs to the group of free Mailchimp alternatives, as it offers a free plan. The Free plan includes one user, up to 1,000 subscribers, 12,000 emails per month, as well as a drag-and-drop builder, email automation, up to 10 landing pages, subscription forms, and pop-ups.
In addition to Free, the service offers 3 pricing plans:
- Growing Business (3 users, all Free features, plus unlimited mailings, templates, websites, blogs and landing pages, mailings with dynamic content, multivariate testing and more) – $9 per month for 500 subscribers.
- Advanced (all the features of Growing Business, plus unlimited users, HTML editor, advanced automations, AI assistant, Facebook integration, and more) – $18 per month for 500 subscribers.
- Enterprise (for businesses with over 100,000 subscribers, unlimited users, 24/7 chat and email support, onboarding consultations and training, account audit) – pricing is calculated individually and is available upon request.
The prices shown are valid for an annual subscription. If you prefer to pay monthly, the price will be higher. Each plan includes a free 30-day trial.
Please note that you can automate your workflows using our service. By setting up an integration for MailerLite, you’ll be able to automatically upload subscribers from this platform and add or update subscribers in your mailing lists based on data from external systems.
ActiveCampaign
Source: ActiveCampaign
ActiveCampaign is a powerful and flexible email campaign software, considered one of the strongest Mailchimp competitors. The platform appeared on the market in 2003 and over time has taken a strong position among the leading solutions for automated email marketing. The service provides a solid set of tools for creating newsletters, building customer interaction chains, in-depth analytics and built-in CRM.
Key features:
- The advanced email newsletter builder allows you to quickly and easily create different types of campaigns: standard newsletters, autoresponder newsletters, RSS newsletters, newsletters for A/B testing (with several variants of letters) and more.
- ActiveCampaign contains over 900 pre-installed campaign automations, organized by business areas: e-commerce, finance, consulting, media, real estate, etc. If necessary, users can create them from scratch, setting the necessary triggers through a visual editor.
- The service library contains more than 250 professional newsletter design templates, distributed by thematic categories: news, events, reviews, holidays, etc. Each one is easily customizable and supports the addition of new blocks.
- Built-in generative AI can automatically create personalized texts and headings for email newsletters based on the specified tone of voice. In addition, it speeds up the setup of automations and offers scenarios for building user journey maps.
- Segmentation tools help to sort the audience effectively into target groups based on selected criteria: geolocation, purchases, website visits, profession, position, lifetime value and more.
- Automated reporting and analytics features allow you to track various email campaign metrics: opens, clicks, bounces, unsubscribes, and more.
- More than 900 integrations significantly expand the standard functions of the platform. With their help, you can connect popular CRM, e-commerce, payment and analytical services – from Salesforce and Shopify to Stripe and Google Analytics.
The ActiveCampaign pricing line is represented by 4 plans:
- Starter (from 10,000 emails per month, 1 user, up to 5 automation actions, standard forms, limited segmentation and analytics, Marketing CRM, integrations and more) – from $15 per month for 1000 contacts.
- Plus (all Starter features plus unlimited automation actions, Generative AI, standard segmentation and analytics, automation integration with Google, Facebook, LinkedIn and more) – from $49 per month for 1,000 contacts.
- Pro (from 12,000 emails per month, 3 users, all Plus features plus dynamic content, advanced segmentation and analytics, conversion tracking and more) – from $79 per month for 1,000 contacts.
- Enterprise (from 15,000 emails per month, 5 users, all Pro features plus premium segmentation and analytics, SSO, enterprise account and more) – from $145 per month for 1,000 contacts.
Each plan comes with a 14-day free trial.
Brevo
Source: Brevo
The SaaS platform Brevo (formerly Sendinblue) is deservedly called one of the best Mailchimp competitors in 2025. Since 2012, it has been developing as a universal solution for marketing automation via email, SMS, online chats, push notifications and other channels. Brevo combines an intuitive interface with extensive personalization, segmentation and analytics capabilities. The service supports both simple mailings and large-scale multichannel campaigns, providing AI-based tools, visual editors and flexible automation scenarios.
Key features:
- Users can create email newsletters using three different approaches: block (quick design using drag-and-drop), text (for writing and editing text manually) and HTML/CSS editor (maximum customization).
- Advanced segmentation features help you effectively group your subscribers using a range of filters and attributes. You can sort them based on demographics, location, or purchase history, and create dynamic lists that update automatically.
- The built-in AI assistant automates the generation of headings and texts for newsletters. In addition, it selects the optimal time to send letters for maximum audience engagement.
- Brevo provides over 50 professionally designed free newsletter templates, divided into themes: sales, news, congratulations, etc. Each one can be easily customized by replacing text, images, or other content.
- The platform provides flexible automation of email campaigns, offering a number of ready-made scenarios for popular types of mailings: welcome, abandoned cart, post-order, and others. If necessary, users can develop automations from scratch.
- Personalization features help send personalized content to subscribers based on their behavior or interests. Analytics tools give marketers the ability to get information about deliverability, opens, clicks, unsubscribes, and other parameters of mailings, as well as heat maps of clicks in real time.
Like MailerLite, Brevo belongs to the group of free alternatives to Mailchimp. Free users can send 300 emails daily, access customizable templates, a drag-and-drop editor, transactional emails, and more.
If your needs go beyond the free plan, you can choose one of the paid subscriptions:
- Starter (from 5,000 emails per month, all the features of Free, as well as no daily limit on mailings and Brevo branding, basic analytics and reporting, 24/7 support and more) – from $9 per month.
- Business (all Starter features, plus automation, AI tools, A/B testing, advanced statistics, and more) – from $18 per month.
- Enterprise (unlimited contacts, subaccount management, advanced integrations, onboarding, personalized support, enterprise-grade security and more) – pricing is calculated individually and is available upon request.
The prices indicated are valid on condition of payment in monthly mode. By paying for an annual subscription, you can save 10%.
You can automate contact management by connecting Brevo with third-party apps through ApiX-Drive. This integration enables you to automatically add new contacts or update existing ones in your mailing lists based on data received from external systems.
Constant Contact
Source: Constant Contact
Constant Contact is one of the time-tested Mailchimp alternatives. The platform has been operating since 1998 and is still popular with over 600,000 users worldwide. It is perfect for companies that need to send emails and build multichannel marketing strategies. In addition to email marketing tools, the service provides solutions in the field of SMS marketing, social media marketing, event marketing, and e-commerce.
Key features:
- The platform's interface is intuitive for both beginners and experienced marketers. It allows you to create and launch various campaigns – from standard email and SMS mailings to automated chains, social media posts, organizing events and conducting surveys.
- Unlike most of the competitors of Mailchimp, Constant Contact focuses on simplicity of user experience. It allows even beginners to launch automated campaigns using a visual builder and a built-in AI assistant.
- The service offers over 200 ready-made email newsletter design templates adapted to different business areas and campaign types — from welcome and informational to seasonal and promotional newsletters. Finding the right option will not be difficult.
- Users can design newsletters from scratch using a convenient drag-and-drop editor, as well as flexibly customize the content or design of the templates available in the database.
- Segmentation features allow you to create target groups of subscribers both manually and automatically, for example, based on personal data, behavior, or engagement level.
- AI marketing tools automate all stages of creating and setting up email campaigns: from generating texts to selecting logos, corporate colors, images, and other visual content. With the help of built-in spam detectors, they can analyze emails.
- The platform has powerful reporting and analytics features that allow you to compare the performance of multiple campaigns, create click heat maps, generate audience engagement reports, measure open rates (including from mobile devices), and other email metrics.
Constant Contact offers 3 pricing plans:
- Lite (drag-and-drop editor and newsletter templates, AI text generator, 1 template for automation, over 300 integrations, basic reporting and more) – from $12 per month for 500 contacts.
- Standard (all Lite features, plus scheduled email sending, header testing, advanced reporting, 3 automation templates, AI campaign builder, and more) – from $35 per month for 500 contacts.
- Premium (all the features of Standard, plus unlimited templates for automation, custom automation, automatic sending of welcome letters, unlimited segmentation, mailings with dynamic content and more) – from $80 per month for 500 contacts.
Prices may vary depending on the number of contacts and emails sent. Each plan comes with a 30-day free trial.
Klaviyo
Source: Klaviyo
Our review of the best alternatives to Mailchimp is completed by the B2C CRM platform Klaviyo. The service in 2025 has more than 160,000 active business clients worldwide. The platform is focused on omnichannel marketing. It offers a solid set of tools for working with email and SMS newsletters, mobile push notifications, subscription forms, user segments and script automation.
Key features:
- The service catalog contains more than 160 customizable newsletter templates. Each element can be easily changed manually or automatically using AI technologies. If necessary, you can create the design and content of letters from scratch using a drag-and-drop editor.
- Customer profiles allow you to track your customers’ activity, including all purchases and other interactions with your company. The data added to them in real time helps you segment your subscriber base more accurately and personalize your email campaigns.
- Klaviyo AI tools enable you to automate the creation of texts, headlines, and visual content for newsletters, segment your audience, monitor key campaign metrics, and more.
- The platform provides tools for A/B testing emails and automatically selecting the optimal delivery time based on recipient behavior.
- The Flows function is designed for AI automation of email campaigns based on more than 60 pre-installed scenario templates. Users can fine-tune each template using a drag-and-drop editor and create cross-channel automated campaigns with email and SMS mailings, as well as push notifications.
- AI and automation capabilities help create multi-stage personalized campaigns based on customer data and activity. Each scenario is easily customized using information from the platform’s database and more than 350 built-in integrations and APIs.
Klaviyo offers 3 pricing plans:
- Free (up to 250 contacts, 500 emails and 150 SMS/MMS per month, built-in dashboards with reports).
- Email (15,000 emails per month, customer profiles with personal data, over 350 integrations, built-in dashboards with reports, AI tools) – from $45 per month for 1000–1500 contacts.
- Email + SMS (15,000 emails and 1,250 SMS/MMS per month, all features of the Email plan and multichannel segmentation) – from $60 per month for 1,000–1,500 contacts.
Conclusion
Modern alternatives to Mailchimp are not just tools for creating email newsletters, but full-featured marketing platforms with AI support, automation, and built-in CRM modules. They allow you to build multichannel communication with your audience, launch personalized campaigns, and analyze their effectiveness.
In the conditions of growing competition, the services presented in our review offer users advanced options for flexible script customization, various segmentation options, content generation and visual design of letters. Most provide a free subscription. Some provide trial access to test the functionality before purchasing.