5 Best Link Building Tools in 2025
Link building is one of the most effective and reliable methods of search engine optimization for websites. Specialized services allow you to automate the key stages of this process and achieve tangible results with minimal investment of time and other resources. In this article, we will tell you what the best tools for link building in 2025 are and what opportunities they provide.
What is Link Building
Link building is a method of SEO promotion based on increasing the number of natural backlinks from third-party sites. Its key task is to increase the link mass from those resources that can bring relevant traffic to your site.
Organic external links help improve the site's position in search results. In addition, they provide increased trust from search engines, increased brand recognition, attract the target audience from external resources, and strengthen the site's authority in its subject.
- Automate the work of an online store or landing
- Empower through integration
- Don't spend money on programmers and integrators
- Save time by automating routine tasks
Link building cannot be called a quick process. The main factor of its success, is considered to be the gradual placement of quality content, both on your own website and on external sites.
The main advantages of this SEO promotion method:
- Improving ranking with a long-term effect. High-quality and relevant link mass in sufficient volume increases the site's performance when indexed by search engines. This allows it to take and maintain high positions in organic search results for a long time. In particular, link building strengthens the authority (DA) and rating (DR) of the domain, as well as the PageRank (PR) indicator.
- Additional traffic and conversions. Increasing the number of natural links from third-party resources is not only positively assessed by search engines but also increases the traffic to your site. Each such link is a valuable source of traffic. The more relevant transitions to the site, the higher its conversion rates.
- Budget savings. Competent link building is a cost-effective SEO promotion strategy. Often, external links to your resource can be obtained for free as part of joint campaigns with partner sites. This way, you can effectively optimize your budget and achieve your goals with minimal expenses. However, keep in mind that Google’s recent spam-policy updates specifically target unnatural link schemes.
- Networking. Mutual placement of partner materials with links is an integral component of not only link building but also outreach campaigns. This technique allows you to increase the link mass, as well as establish long-term mutually beneficial relationships with partners and influencers.
Successful implementation of a link building strategy largely depends on the tools used to find sites, analyze the link mass, and automate key processes. There are many solutions on the market today. Each offers its own approach to working with external links and has a different set of tools aimed at various tasks – from link profile analysis to content placement automation. Let's consider the most effective SEO link building tools that help achieve sustainable results in 2025.
Ahrefs
Our review of the best link building tools opens with Ahrefs — an all-in-one platform designed for technical site audits, backlink analysis, keyword selection, and SEO content. This service is especially valued by specialists for its one of the largest backlink databases, regular information updates, and powerful functionality for deep link profile analysis.
Key features:
- The free Backlink Checker tool lets you check any website, its subdomain, or a single web page. The report displays data on the number of referring domains and backlinks, as well as Domain Rating (DR) and Ahrefs Rating (AR).
- With the Site Explorer feature, webmasters and SEOs can gather detailed information about a site's organic and paid traffic, the number and quality of resources linking to it. In addition, they gain access to data regarding the site's structure, competitor rankings, the keywords used, and other important SEO parameters.
- The Web Explorer feature allows you to search web pages by anchors and URLs of back and outgoing links. The large yep.com database, containing over 500 billion pages, is provided for searching.
- The web analytics tools of this link building software help you comprehensively track and analyze all your website traffic in real time. Using them, you can get free reports that include up to 1 million events per month.
- Built-in dashboards provide detailed information on all relevant SEO parameters of any site. The Portfolios feature allows you to group and comprehensively monitor multiple URLs.
Ahrefs offers several free tools and 5 paid plans with advanced features:
- Starter (access with limits to Site Explorer, Keywords Explorer, and Site Audit) – $29 per month.
- Lite (5 projects, 6 months of data history, 750 tracked keywords) – $129 per month.
- Standard (20 projects, 2 years of data history collection, 2000 tracked keywords) – $249 per month.
- Advanced (50 projects, 5 years of data history, 5000 tracked keywords) – $449 per month.
- Enterprise (all Advanced features plus API, SSO, access management, unlimited data analytics, forecasting, and more) – $1,499 per month.
The prices listed are valid on a monthly payment basis. If you pay for the entire year at once, you can save up to 17%. The exception is the Enterprise tariff plan; it does not have a monthly payment option. The annual subscription fee must be paid in one payment.
Pitchbox
Among the popular SEO tools for link building, you can often see Pitchbox. This service offers a wide range of tools for automating link promotion, outreach campaigns, web analytics, and other key tasks in the field of search engine optimization. It helps to reduce the time significantly for routine processes and increases the efficiency of interaction with potential link donors.
Key features:
- The platform's arsenal includes more than 20 different strategies for finding potential link donors, from SERP analysis to native integration campaigns.
- Users can flexibly segment their target audience by performing highly accurate keyword and topic searches to find relevant resources and content in any niche.
- AI Personalization automatically analyzes hundreds of websites, filters and qualifies data, and personalizes outreach based on individual criteria.
- Pitchbox provides automatic data import from a number of popular SEO platforms (Ahrefs, Semrush, Majestic, Moz, LinkResearchTools, and more) and other sources.
- The service allows you to select a top-level domain (TLD) for target niches, manage backlinks, and remove unnecessary ones, comprehensively track links, and monitor other SEO parameters of competitors.
- The platform provides functionality for managing affiliate relationships, making it one of the best tools for link building, optimizing outreach campaigns, and building long-term relationships with relevant link sources.
Pitchbox offers 4 pricing plans:
- Pro (2 users, 2 email accounts, 2000 outreach emails, 1 workspace, 25 campaigns per month, 1000 search queries per month, 100,000 contacts) – $165 per month.
- Pro Plus (5 users, 3 email accounts, 3000 outreach emails, 3 workspaces, 100 campaigns per month, 3000 search queries per month, 300,000 contacts) – $250 per month.
- Advanced (unlimited users, 6+ email accounts, 5,000+ outreach emails, 25 workspaces, unlimited campaigns and requests, 500,000 contacts) – $420 per month.
- Enterprise Platform – the cost is calculated individually and is provided upon request.
The prices listed are valid on the condition of payment every month. By paying for an annual subscription, you can save 15%. Each tariff plan has a free trial period.
Semrush
When forming a link building list of tools, it is worthwhile to include Semrush, a powerful universal platform for SEO and digital marketing. It offers over 50 tools for competitor analysis, position tracking, keyword selection, website audit, and, of course, effective link building. Due to its wide functionality, this service is suitable for both beginners and experienced marketers working with complex promotion strategies.
Key features:
- The built-in link building tool allows you to effectively explore new backlink sources and quickly switch between sites. Potential resources are added to a list for future connection.
- Semrush provides detailed information about any website and its associated persons. With its help, you can collect contacts of web resource owners and track existing backlinks to your site.
- The Outreach module allows you to quickly and easily send personalized messages based on previous interactions with a site or its owner.
- Using the system dashboard, you can track your backlink profile in real time, down to any specific link. For example, you can monitor their status and immediately contact the site owners in case of removal.
- The platform allows you to analyze competitors' strategies, identifying their link donors and evaluating the effectiveness of their link building. This feature makes the platform one of the most sought-after solutions among SEO link building software.
Semrush is free to use. However, there are some limitations. For example, without payment, you will only be able to access 10 analytics report queries per day, create one project, and track 10 keywords in Position Tracking.
For those wishing to obtain extended functionality, the following tariff plans are available:
- Pro (5 projects, 500 keywords to monitor, 10,000 results in the report, competitive analysis, site audit, keyword research, backlink analysis) – $139.95 per month.
- Guru (15 projects, 1,500 keywords to monitor, 30,000 results in the report, all the features of Pro, plus content marketing tools, historical data, location, and device tracking) – $249.95 per month.
- Business (40 projects, 5,000 keywords for monitoring, 50,000 results in the report, all Guru features, as well as API, PLA analytics) – $499.95 per month.
The prices listed are valid for monthly payments. Purchasing an annual subscription will save you about 17%. Each plan comes with a 7-day free trial.
BuzzStream
BuzzStream, an end-to-end service, is considered among the best SEO link building software. Its outreach tools help effectively track and optimize a number of SEO and digital marketing indicators. The platform simplifies the organization of work with potential link donors, automates communication processes, and helps build sustainable partnerships as part of a link building strategy.
Key features:
- With this service, you will accelerate the process of searching and researching promising resources for link building. It allows you to quickly manage a list of partner sites, add their contacts to the campaign, and automatically collect target indicators.
- BuzzStream allows you to send personalized outreach based on previous interactions. With its link building tools for SEO, you can improve the results of your outreach campaigns and save a lot of time.
- The service helps you effectively manage link building projects, track the progress and status of each campaign, set reminders for follow-up actions, and delegate tasks to colleagues.
- Users of this platform can instantly turn any SERP or URL list into a pool of potential backlink sources. Customizable workflows make it easy to research, qualify, and launch outreach campaigns.
BuzzStream offers 4 pricing plans:
- Starter (1 user, 1,000 contacts, contact data search, email templates, reminders and mailing scheduling, automatic follow-ups, mailing performance reports) – $24 per month.
- Growth (3 users, 25,000 contacts, all Starter features plus bulk emails, project performance reports, link reports, monitoring up to 25,000 links per month, up to 250 search queries per month) – $124 per month.
- Professional (6 users, 100,000 contacts, all Growth features plus report customization, API integrations, monitoring up to 100,000 links per month, up to 1,000 search queries per month) – $299 per month.
- Custom (15+ users, over 300,000 contacts, all the features of Professional, plus a custom implementation plan and onboarding for new employees) – from $999 per month.
Each plan comes with a 14-day free trial.
Majestic
The Majestic platform completes our review of link building tools. It offers one of the widest data sets for link profile analysis. It features specialized tools and unique metrics designed for deep backlink assessment, competitive analysis, and increasing the authority of a site in search results.
Key features:
- The Fresh Index feature allows users to see a full list of current URLs for the last 120 days, including removed links. The Historic Index includes results for a longer period, starting in 2006.
- Majestic lets you download data from over 1 million websites in a single CSV file. You can also import a list of backlinks from any website in Excel, CSV, TSV, or Google Sheets.
- The Bulk Backlink Checker tool allows you to find and analyze backlinks for over 400 URLs when manually inserted and up to 1,000,000 URLs when uploading a file. With its help, you can easily track the number of backlinks and referring domains for up to 10 billion URLs contained in the service's database.
- The free backlink checker service allows you to evaluate the quality (Trust Flow) and quantity (Citation Flow) of links and determine the languages of the referring sites. In addition, it allows you to find out the number of Follow/NoFollow and outgoing links, as well as the history of backlinks and a summary of the best anchor texts.
- With Backlink History, you can visualize the dynamics of the backlink profile for any site or sites (up to 10 at a time) over a period of time. It also provides valuable insights into the quantity and quality of new links, as well as their growth rates.
Majestic offers 3 pricing plans:
- Lite (1 user, 1 million data points for analysis, Fresh Index, Site Explorer, Keyword Generator, Backlink Campaigns, Bulk Backlink Checker) – $49.99 per month.
- Pro (1 user, 20 million data points for analysis, all Lite features plus Historic Index, Custom Reports, Compare Sites, Backlink History) – $99.99 per month.
- API (5 users, 100 million data points for analysis, all Pro features plus Full API, Custom Monthly Data, Create OpenApps) – $399.99 per month.
The service does not offer a standard free trial period for its plans. However, it does provide limited free access to some features and a 7-day money-back guarantee.
Conclusion
An effective link building strategy in 2025 is impossible without the use of specialized tools. The best SEO link building tools presented in our article allow you to simplify the search for high-quality donors, automate communications, deeply analyze the link profile, and achieve stable SEO results.
Some of the most popular solutions include Ahrefs, Pitchbox, Semrush, BuzzStream, and Majestic. Ahrefs offers one of the largest backlink databases and advanced competitor analytics. Pitchbox is great for large-scale outreach campaigns with AI personalization. Semrush is a comprehensive platform that covers all key aspects of digital marketing. BuzzStream helps manage contacts and newsletters, while Majestic stands out with its unique metrics and historical link analysis.
The choice of the right tool depends on the business objectives, budget, and level of preparation. But the main thing is systematic work built on high-quality services, which allows you to bring the site to a new level of visibility, trust, and profitability.