Integration TikTok + Google Analytics 4

The social network TikTok provides the ability to download and watch short videos with filters and background music. The service was launched in China in 2016, and in 2018 it became available to users from all over the world as a mobile application for iOS / Android. TikTok offers a large library of audio compositions for the background of videos, allows you to slow down and speed up recordings, record videos as a duo, and capture reactions to other videos. The video feed in the application has the function of auto-selection of content in accordance with the interests of the user and the videos he has watched, there are also privacy settings and time limits for using the service. More

The new version of the Google Analytics 4 service helps webmasters and optimizers to flexibly measure traffic and engagement metrics for websites and apps. With its tools, they can compile reports across different devices and platforms, tracking touchpoints and visitor paths. Google Analytics 4 employs AI and machine learning algorithms, allowing it to compile quality, detailed insights about user actions. GA 4 enables the control of effectiveness and optimization of online marketing campaigns. Also, data can be exported to Google Ads and Google Marketing Platform. More