8 SEO Strategies to Boost Conversion Rates

Jayson Bagio
Reading time: ~7 min

Search engine optimization, or SEO, isn’t just for getting organic traffic. But it can also help improve your conversion rate if you take the right approach. This article is here to help show the correct SEO strategies you should apply to achieve that.

1. Master Keyword Research
2. Optimize Your Content
3. Mobile-first Optimization
4. On-page Optimization
5. Improve Page Load Speed
6. Optimize for Voice Search
7. Add Visual Elements
8. Utilize High-quality Backlinks
9. Conclusion

Master Keyword Research

SEO strategies often involve keyword research in some way. If you don’t know what it is, it involves identifying the specific words and phrases your target audience uses to search for products or services related to your website. Mastering keyword research can significantly boost your website’s conversion rate and ultimately drive more sales.

Understanding the keywords that resonate with your audience allows you to optimize your website content accordingly. Incorporating these keywords strategically throughout your website increases the likelihood of attracting qualified traffic. When visitors find exactly what they are looking for, they are more likely to convert into paying customers.

According to GOBIGGR an SEO PH Company, mastering SEO keyword research enables you to uncover valuable insights about your target market. You can better understand their needs, preferences, and pain points by analyzing the search terms they use. With this knowledge, you can tailor your messaging and offerings to meet their expectations better.

In addition, effective keyword research helps you stay ahead of the competition. By identifying high-value keywords relevant to your industry but with less competition, you can position yourself as a leader in those areas and attract more organic traffic.

Organic traffic

Ultimately, mastering keyword research empowers you to optimize your website’s content to align with what your audience is searching for. This targeted approach boosts your website’s visibility in search engine results, enhances user experience, and increases conversion rates.

Optimize Your Content

Once you do your keyword research, the next step is to use that information to improve your content. When optimizing, you structure your content, so search engines can easily understand and index. Your keyword research can help with that.

This optimization includes using relevant keywords, creating engaging meta tags, and organizing your content with proper headings and subheadings. By doing so, search engines are more likely to rank your website higher in search results, leading to increased organic traffic.

However, optimizing your content goes beyond just appeasing search engines. It also involves crafting valuable and compelling content that resonates with your target audience. When visitors find high-quality and relevant information on your website, they are likely to stay longer, explore other pages, and ultimately convert into customers or take desired actions.

By focusing on optimizing your content for both search engines and users alike, you create a seamless user experience that enhances engagement and drives conversions. A well-optimized website attracts more traffic and increases the likelihood of visitors becoming paying customers or subscribers.

Mobile-first Optimization

Mobile optimization

Part of SEO these days is keeping track of web visitors’ devices to view and interact with your website. If you skip this step, your website might look good on one device but is practically unusable on another. Because of this, you could be missing out on a huge segment of your audience.

Mobile-first optimization refers to designing and optimizing your website specifically for mobile users. This step involves creating a responsive, user-friendly interface that adapts seamlessly to different screen sizes and resolutions. By prioritizing the mobile experience, you ensure your website is accessible and visually appealing to users.

Search engines like Google prioritize mobile-friendly websites in their rankings, meaning having a mobile-optimized site can improve your visibility in search results. Also, a seamless mobile experience enhances user engagement and satisfaction. Users are more likely to stay on your site longer if it is easy to navigate and loads quickly on their devices. This increased engagement can lead to higher conversion rates as visitors are more likely to take desired actions, such as making purchases or submitting contact forms.

On-page Optimization

Another crucial part of your SEO strategy is going to be on-page optimization. On-page optimization is when you modify different web page elements to make it more search engine-friendly and user-friendly. It isn’t just the main chunks of content that you will change here.

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This step includes optimizing:

  • Meta tags;
  • headings;
  • URLs;
  • keywords;
  • alternative texts;
  • internal linking;
  • external links;
  • and other technical aspects.

The importance of on-page optimization lies in its ability to make your website more accessible and understandable to search engines. When search engines can easily crawl and index your web pages, they are more likely to rank them higher in SERPs. This increased visibility leads to higher organic traffic from users actively searching for relevant information or products.

Furthermore, on-page optimization directly impacts user experience by improving the readability and usability of your web pages. When visitors find your content engaging, informative, and easy to navigate, they are likely to stay on your site and do what you want them to do on your site. For example, it can be as straightforward as purchasing or filling out a contact form. This positive user experience contributes directly to boosting your website’s conversion rate.

Improve Page Load Speed

Your website loading speed is one of the markers that you should optimize in your website. If your website doesn’t load fast enough, your bounce rate can increase, and search engines might avoid recommending your site or having it appear on search results. After all, they prioritize a positive website user experience, and poor loading speed is the opposite.

From an SEO perspective, search engines like Google consider page loading speed as one of the ranking factors. A slow website can negatively impact your search engine rankings and make it harder for potential customers to find you online. On the other hand, a fast-loading website is more likely to be rewarded with higher visibility in search results.

When your web pages load fast, your users don’t leave your website as soon as possible. Therefore, they can stay on your site longer and have a higher chance of converting the longer that they’re there.

Optimize for Voice Search

Optimize for Voice Search

An underrated SEO approach would be to consider voice search. When websites are optimizing their website, they often forget that voice search is a standard tool for many these days. Therefore, if you’re working on a business-to-consumer business website, it’s best to incorporate voice search into your SEO strategy.

One effective way to optimize voice search is to focus on long-tail keywords and conversational phrases. Voice searches are more conversational, with users asking questions or making specific requests. Incorporating these natural language queries into your content can increase the chances of your website appearing in relevant voice search results.

Add Visual Elements

Another approach that you should be adding to your SEO strategies would be visual elements. You might think it’s not a part of SEO strategy, but it is. After all, search engines have image search options, which can be one way to get more traffic and users to your website.

Also, adding visual elements throughout your content can make your website more accessible to read, so your website visitors aren’t going to leave upon seeing the walls of text ahead of them.

Don’t forget the alternative title and description for these visual elements wherever possible, especially if they’re not there for decorative purposes. Not only will this help make your website more accessible to those with specific disabilities, but it will also boost search engines.

Utilize High-quality Backlinks

High-quality backlinks, often termed as the lifeblood of SEO, play a significant role in determining your website's authority, credibility, and search engine ranking. Gaining these backlinks isn't just about quantity; it's the quality that truly makes a difference:

  1. Guest Posting: This involves writing articles for other websites in your niche. Not only does it position you as an authority in your field, but it also allows you to obtain valuable backlinks. When choosing sites for guest posting, prioritize those with a high domain authority and a relevant audience.
  2. Create Shareable Content: Producing infographics, insightful reports, and other shareable content increases the chances of other sites linking back to your resource. The more value you provide, the more others will want to reference your work.
  3. Testimonials and Reviews: Writing testimonials for tools, products, or services you've used can earn you backlinks. Businesses often allow you to link back to your site in exchange for a genuine testimonial.
  4. Engage in Relevant Forums and Communities: Participating in niche-specific forums, Q&A sites like Quora, and industry communities can be an avenue for backlink acquisition. However, ensure your primary goal is to provide value and not just to drop links.
  5. Collaborative Content: Partner with influencers or businesses in your industry to co-create content. This can be in the form of joint webinars, interviews, or collaborative articles. Such partnerships usually result in shared content and backlinks from both parties.
  6. Backlink Outreach: If you find mentions of your brand, products, or content without links, reach out to the website owners and request them to turn the mention into a backlink.

Remember, while backlinks can significantly boost your SEO, it's essential to avoid black-hat techniques or purchasing links. Such practices can lead to penalties and harm your site's reputation in the long run.


These SEO strategies are easier said than done, but they can pay off in the long run once you work on them and invest time and effort. You’ll get steady traffic to your website and, at the same time, have a higher chance of getting web visitors to convert to your site. Thus, make sure you apply these SEO approaches to your site.


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