Link Building Outsourcing: Pros and Cons

Dmytro Sokhach
Founder Admix Global
Reading time: ~6 min

Link building is a viable aspect of SEO, which involves getting links from external sites to your own website. It's very valuable for companies who want to improve their site's visibility and attract traffic. While link building can be done in-house, outsourcing this task is becoming increasingly popular. In this article, we will discuss the pros and cons of outsourcing link building. 

1. Pros of link building outsourcing
2. Cons of link building outsourcing
3. Conclusion

Pros of link building outsourcing

Link building is a time-consuming and resource-intensive process that requires experience and knowledge to achieve top results. This is why many companies resort to link-building outsourcing, which helps them achieve their SEO goals without taking up a lot of time and resources. Let's talk more about these and other benefits. 

Time saving

Building links for your website requires significant effort that can be time-consuming and costly. It includes:

  • Identifying potential linking opportunities.
  • Networking with site owners and bloggers.
  • Creating high-value content to share. 

This process can be resource-intensive, especially if you're new to the process or don't have the necessary experience. But by outsourcing link building, you can free up your valuable time to focus on other important aspects of your business. You will be able to devote more time to:

  • Creating fantastic content.
  • Improving your site's user experience.
  • Engaging with your clients. 

So, outsourcing link building means that the process will be handled by professionals who have the skills and knowledge to deliver top results. You can rest assured that you'll get exceptional outcomes, and you can focus on growing your business.

Link Building Outsourcing: Pros and Cons<br>

In addition, link-building outsourcing will help you stay ahead of the competition by giving you access to the latest industry trends and technologies. The providers are always up-to-date with the latest SEO trends and techniques, allowing them to provide cutting-edge results that help you achieve your SEO goals.

By working with outsourcing service providers, you can be sure you're keeping up with the ever-changing SEO landscape. In doing so, you save the most precious thing of all – your time. 

A cost-effective solution

One significant benefit of outsourcing link building is its potential to be a cost-effective solution for businesses. Hiring and educating an in-house team of experts can be expensive, especially for small businesses with limited budgets. Outsourcing link building eliminates the need for companies to invest in hiring and training new employees, allowing them to save on:

  • salaries;
  • allowances;
  • other overhead costs.

Outsourcing also gives companies access to professionals with years of experience in link-building. These professionals have the skills and knowledge to determine the proper strategies, create high-quality content, and effectively reach out to potential partners. As a result, outsourcing can lead to better results for the business compared to hiring an inexperienced in-house team.

What's more, this option often provides companies with a variety of pricing options, including:

  • pay per link; 
  • monthly pre-payment;
  • project payment. 

This flexibility in pricing allows companies to choose the solution that best fits their budget and SEO needs. It's worth noting that the cost-effectiveness of outsourcing link building can vary depending on the provider, the service required, and the specific needs of the business. However, it is usually a more affordable solution than hiring an in-house team.

The chance to diversify your link profile

One of the positive aspects of outsourcing link building is its ability to give companies the opportunity to diversify their backlink profile. When it comes to link building, quality matters more than quantity. Search engines like Google and Bing value links that are relevant, authoritative, and valuable to users.

Having a diversified backlink profile can help establish your site as a reliable and authoritative source of information in your niche. It consists of different types of links, such as:

  • editorial links;
  • directory links;
  • social media links.

Outsourcing link building to a team of experts means that companies can benefit from their experience and knowledge of different link-building strategies. These experts have access to a range of techniques, including building broken links, guest posting, and more. Using a variety of strategies, companies can build a diverse and high-quality backlink profile that is less likely to be penalized by search engines. This can lead to better rankings, more traffic, and more leads for your business.

Cons of link building outsourcing

While there can be many benefits to outsourcing link building, there are also some potential drawbacks that businesses should be aware of. Next, we'll take a look at the cons of outsourcing link building and discuss how businesses can mitigate these risks to ensure successful campaigns. 

Quality concerns

One of the biggest concerns associated with outsourcing link building is the possibility of reduced quality of backlinks. This is particularly true if the outsourcing provider uses black hat tactics or unethical techniques. These methods may include:

  • link buying;
  • participating in link-building schemes;
  • violation of other Google Webmaster Guidelines.

Using such tactics can result in an initial ranking boost. However, search engines are constantly updating their algorithms to detect such practices and penalize sites that are engaged in them. These penalties can vary:

  • decreases in ranking;
  • complete exclusion from search results;
  • significant loss of traffic and potential income.

That's why it's critical to deal with an outsourced provider that prioritizes ethical link-building methods and adheres to Google's guidelines. A reputable provider will focus on creating high-quality and relevant content that earns links naturally. They will also avoid tactics that violate Google's guidelines, such as paid links or link exchanges.

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It's also crucial to carefully vet potential providers to make sure they have a proven track record and are up-to-date with the latest SEO trends. This will help reduce the risk of partnering with a provider who is involved in unethical practices that can damage your site's ranking. 

How do you check a service provider? Besides familiarizing yourself with the services' promises on their official websites, it's worth taking a few more steps to make sure they are transparent. 

Open a search bar and go to review sites. There, you'll be able to find real feedback. For example, let's check out Editorial.Link by Admix Global on Clutch. There, we can find real reviews from registered users and a rating of 5.0. That kind of service inspires trust. 

You can do the same for each service on your list of potential providers. Thanks to the reviews and ratings, you will be able to choose the best provider by all criteria. 


By outsourcing link building, you are essentially handing over control of the process to a third-party provider. This can be troubling for some companies because they may feel like they have less control over the outcome. 

Choosing a reputable outsourcing provider is critical to reducing the risk of losing control of the process. A reputable provider should:

  • Be transparent in its methods.
  • Provide regular progress reports.
  • Respond to any questions or concerns you may have.

However, even with a reputable provider, there is still a certain level of uncertainty about the results of link building. Factors such as changes in search engine algorithms and competition can affect the effectiveness of a campaign. Therefore, it is essential to have realistic expectations and monitor the results intently to make necessary adjustments. Ultimately, it all comes down to finding a balance between control and outsourcing. 


Communication can be a major challenge when outsourcing link building. Working with a team that speaks a different language or is in a different time zone can make it hard to maintain a unified perspective. 

The language barrier can lead to miscommunication, which can affect the quality of the links received. It is imperative to make sure that the outsourcing provider:

  • Has clear channels of communication.
  • Can provide timely updates on the progress of the link-building campaign. 

To mitigate these communication challenges, creating clear channels of communication at the outset is critical. This includes identifying a contact person who speaks the same language and is in the same time zone, establishing regular follow-up meetings to monitor progress and identify any problems, and setting clear expectations and goals for the campaign. 


Whether outsourcing link building is the right choice for your business depends on your specific goals and preferences. It is essential to carefully consider the potential advantages and disadvantages and choose a reputable provider that fits your goals and values.

Overall, link building is a critical aspect of SEO that requires investment. Whether you do it in-house or outsource, the key is to approach it strategically and ethically to achieve long-term success and growth for your business.


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