Top 5 Email Marketing Platforms for High Engagement in 2024
Online tools for email marketing help solve two of its main tasks – customer engagement and retention. Progressive marketers actively use these services to promote brands and products in the market. In this article, we will talk about the 5 most popular platforms for commercial mailings in 2024. You will learn about their capabilities, functionality, and cost.
Benefits of Email Marketing
Mailings is one of the most popular online marketing formats. They allow entrepreneurs and marketers to convey their messages to the target audience as quickly as possible. Email marketing platforms for small businesses are especially in demand today. Most of them provide an impressive range of tools and do not require complex setup. They make it possible to simplify and speed up all stages of the campaign, from planning to analysis of results.
The main advantages of email marketing include:
- Versatility. The mailing format is successfully used by companies of different types and sizes from all business sectors. It can be used either in combination with other promotion methods or independently.
- Profitability. While highly effective, this type of digital marketing has a fairly low cost. According to statistics, its ROI in the US reaches $42 for every dollar invested.
- Strengthening loyalty. Properly prepared and executed email campaigns increase the audience’s trust and disposition towards your brand and products. As a result, they become more loyal.
- Increasing income. Effective email campaigns contribute to a significant increase in sales figures. According to statistics, the average purchase number of customers attracted through mailing lists exceeds that of those who came through social networks or search engines.
How to Choose a Mailing Service
Choosing the best email marketing tools can sometimes be difficult. It is not always possible to immediately understand which service is capable of providing the most useful information, and which one is weak for solving your problems or is inconvenient to use. In the selection process, we recommend focusing on the following criteria:
- Interface. A good newsletter platform should have a simple, understandable, yet functional interface. It is important that it be accessible to a wide audience of users who do not have special skills. A must-have tool is a block-based mailing builder, complemented by a library of ready-made templates.
- Specialization. Most email services are universal. At the same time, there are also highly specialized platforms aimed at certain market segments (information business, e-commerce, and so on). This point should definitely be taken into account when choosing a program.
- Automation. Campaign automation tools are an essential component of email marketing platforms worth considering. Many of them are developed using AI technologies that can effectively automate a number of operations: from personalization and targeting to writing subject lines and body texts. When choosing a platform, we recommend that you study this functionality and compare it with your needs.
- Price. The cost of services is one of the most important criteria. Most services have extended tariff lines, including separate plans for small, medium, and large businesses. Some offer a free plan with reduced features and/or a limited-time free trial.
Now that you've figured out what to look for when choosing a service, we suggest you familiarize yourself with the five top email marketing platforms. Our selection includes the most popular systems in 2024, which are most often used by those involved in e-commerce.
Mailchimp
Mailchimp is one of the best email marketing platforms. The number of its users exceeds 12 million. The service has dozens of tools for creating email campaigns, automating them, and managing them, as well as for analytics, reporting, content preparation, and audience monitoring.
Key features:
- The basis of the interface is the drag-and-drop constructor. It allows you to easily and quickly develop newsletters from ready-made blocks and templates, as well as apply styles for their design.
- You can add images, videos, surveys, and attachments to your emails.
- Built-in AI generates texts and email headers, checks and edits content.
- Mailchimp is considered one of the best automation tools for email marketing. Its automation tools with customizable rules and triggers enable users to automatically perform a range of email-related actions. There are over 45 templates available in total.
- The service personalizes mailings based on customer requests in chats, support tickets, browsing and purchasing history, survey results, and more.
- Targeting functionality allows you to evaluate the relevance of the audience based on predicted attributes: amount of spending, behavior, likelihood of making a purchase, and so on. You can improve your targeting strategy using smart forecasting.
- Segmentation features help you organize contacts in your database by location, demographics, and other criteria. Bulk uploading and importing of leads are supported.
- The platform's capabilities can be easily expanded through more than 300 integrations with external systems.
Mailchimp prices depend on the number of contacts in the database. If its volume is 500 contacts, they will be as follows:
- Free (limited functionality).
- Essentials – starting from $13 per month.
- Standard – starting from $20 per month.
- Premium – starting from $350 per month.
Create integrations with Mailchimp using our online connector. Automate work processes independently, quickly and without the involvement of programmers.
Brevo
Brevo (formerly known as Sendinblue) is considered one of the best email marketing platforms for small businesses. It offers a range of useful tools for organizing mailings, interacting with clients, managing sales, and other business processes.
Key features:
- Users have access to three separate newsletter builders: text, block, and HTML/CSS. The text builder is convenient for creating letters with a large amount of text. The block builder helps with rapid development using the drag-and-drop method. The HTML/CSS editor is ideal for those who need a maximum number of settings.
- Brevo is one of the most popular B2B email marketing platforms. Its catalog contains over 60 templates on different topics, such as sales, news, congratulations, and more. Each template can be customized by replacing text, images, and other content. This is very convenient when interacting with business representatives in different areas.
- The service also offers a built-in form builder with a block interface, making it easy to design and add to your email campaigns.
- Brevo provides templates for automating campaigns, including after placing an order, about an abandoned cart, and a welcome newsletter. Additionally, there are options for developing automation from scratch.
- Each newsletter can be personalized and its audience segmented. The system allows you to add attributes to sort contacts and send emails with dynamic content based on rules and triggers.
- The platform offers the ability to send newsletters via SMS and WhatsApp, manage sales funnels, use online chat and Messaging API, and provides access to data analytics.
Brevo offers 4 tariff plans:
- Free (up to 300 emails per day).
- Starter – starting from $9 per month.
- Business – starting from $18 per month.
- Enterprise – the cost is discussed individually and is available upon request.
The prices shown are valid for monthly payments. By paying for the year upfront, you can save 10%.
- Automate the work of an online store or landing
- Empower through integration
- Don't spend money on programmers and integrators
- Save time by automating routine tasks
AWeber
AWeber is one of the best email marketing platforms for large businesses. However, this does not mean that smaller companies should not use it. It suits them well too. The service was released in 1998. Despite its “venerable” age, it continues to hold a worthy position among younger mass email marketing tools. The high level of trust in it is evidenced by the presence of regular users who have not cheated on it for more than 20 years.
Key features:
- The drag-and-drop interface makes it possible to quickly and easily create a newsletter from scratch or using ready-made templates. In addition to the catalog of design layouts, there is a library of stock images and an AI text generator.
- The platform is capable of automatically generating newsletter designs based on a link to a Facebook page or website. Thanks to integration with Canva, you can process images and add them to newsletters.
- The system supports automation of mailings based on certain triggers (abandoned cart, greeting, checkout, etc.), as well as the automatic addition of new contacts to the database.
- The service allows you to sort contacts in the database based on the actions they performed: purchases, transitions, opens, and more.
- Newsletters can be personalized with dynamic content.
- The platform provides report templates, tools for A/B testing, and tracking.
AWeber prices depend on the number of contacts in the database:
- Free (up to 500 contacts).
- Lite – $12.5 per month.
- Plus – $20 per month.
- Unlimited – $899 per month.
Prices for all plans except Unlimited are valid if you pay for the year at once. If you make monthly payments, the cost will be higher.
Optimize your work with the AWeber service by implementing automation. Configure integrations and provide automated data transfer using the ApiX-Drive online connector.
MailerLite
The MailerLite service entered the top five popular email marketing automation tools in 2024. Users highly appreciated its convenience and powerful functionality. With its help, they successfully launch and flexibly manage email campaigns, develop websites and forms, and generate leads.
Key features:
- The platform has a library of professional templates for newsletters, online stores, landing pages, and pop-ups, carefully sorted into categories.
- Users have access to several ways to create email newsletters, websites, and forms: block (drag-and-drop), text (supports images, videos, tables, links), and HTML/CSS (adding and editing code).
- The service allows you to automatically send letters based on a number of triggers: actions (submitting a form, subscribing to groups), dates (registration, birth), and others. You can add multiple triggers to one campaign.
- MailerLite provides a range of reporting and analytics tools, including A/B tests, surveys, visual heat maps, sales performance monitoring, and more. They help collect data on the size and growth of the audience, unsubscribes, returns, and other campaign parameters.
- The platform’s capabilities are easily expanded through over 200 integrations with various programs (forms, landing pages, reports, e-commerce, CRM, WordPress, pop-ups, email verification).
MailerLite offers 4 pricing plans:
- Free (1 user, up to 12,000 emails per month, up to 1000 contacts).
- Growing Business – $9 per month.
- Advanced – $18 per month.
- Enterprise – the cost is discussed individually and is available upon request.
Prices are valid subject to two conditions: the volume of the database does not exceed 500 contacts, payment for the year is made immediately. If you pay monthly, the cost will be higher.
GetResponse
The GetResponse platform is in demand among entrepreneurs and marketers. Among B2B email marketing tools, many people prefer it. And this is not surprising because it provides a wide range of tools in the field of sales and marketing. It has everything you need for email and SMS mailings, website and landing page development, campaign automation, and more.
Key features:
- The visual automation designer allows you to develop them from scratch. Out-of-the-box workflows give you the flexibility to optimize your campaigns.
- Users can set up automatic sending of selected newsletters to new subscribers and warm up the audience with well-designed offers.
- The service supports audience segmentation through filters and tags, and also selects the most relevant emails to send.
- Campaigns are automatically personalized based on data about subscribers and their actions.
- The drag-and-drop interface allows you to develop complex automations without special skills. Using a large number of filters increases the accuracy and efficiency of targeting.
- Using audience monitoring and measurement tools, you can create custom segments based on data and criteria.
GetResponse offers the following tariff plans:
- Free Trial (free access to premium features for 30 days).
- Email Marketing – $11.2 per month.
- Marketing Automation – $37.6 per month.
- Ecommerce Marketing – $73.9 per month.
- GetResponse Max – the cost is discussed individually and is available upon request.
Prices are valid if two conditions are met: the volume of the database does not exceed 1000 contacts, payment is made for the year at once. If you prefer to pay monthly, the cost will be higher.
Final Thoughts
All of the best email marketing platforms 2024 we reviewed in this article provide a lot of useful tools for optimizing and improving the performance of internet marketers. Their main functionality is aimed at increasing the effectiveness of email campaigns, which is expressed in engaging and retaining the audience. Some services have additional tools for developing websites, landing pages, and forms, conducting analytics and reporting, and testing campaigns. Four of the five systems presented in our selection offer a free plan, while their paid plans start at $10–15 per month.