Max Voloshin
Author at ApiX-Drive
Reading time: ~1 min

CTR (Click-Through Rate) is a metric that shows the effectiveness of both individual advertising tools and the entire advertising campaign you are running. It shows how views correlate with clicks in a quantitative ratio.

The calculation uses the CTR formula:

CTR = (number of clicks / number of views) * 100

Let's say your banner was seen by 10,000 users and 250 of them clicked on it. In this case, the banner CTR is 2.5%.

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The more CTR, the better, because the effectiveness of the advertising tool you use is higher. And although in the vast majority of cases the CTR indicator rarely exceeds 2%, in some cases it is possible to achieve much higher rates. Here a lot depends on a number of factors, for example, on the type of advertisement.

At the same time, it should be remembered that, like many other metrics, the CTR metric is a relative indicator and a click made by user does not mean that he will perform any target action. In other words, this metric only shows the attractiveness of the advertisement for users.


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