CTR

CTR (Click-Through Rate) is a metric that shows the effectiveness of both individual advertising tools and the entire advertising campaign you are running. It shows how views correlate with clicks in a quantitative ratio.

The calculation uses the CTR formula:

Let's say your banner was seen by 10,000 users and 250 of them clicked on it. In this case, the banner CTR is 2.5%.

At the same time, it should be remembered that, like many other metrics, the CTR metric is a relative indicator and a click made by user does not mean that he will perform any target action. In other words, this metric only shows the attractiveness of the advertisement for users.

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