CTR

CTR (Click-Through Rate) is a metric that shows the effectiveness of both individual advertising tools and the entire advertising campaign you are running. It shows how views correlate with clicks in a quantitative ratio.

The calculation uses the CTR formula:

Let's say your banner was seen by 10,000 users and 250 of them clicked on it. In this case, the banner CTR is 2.5%.

The more CTR, the better, because the effectiveness of the advertising tool you use is higher. And although in the vast majority of cases the CTR indicator rarely exceeds 2%, in some cases it is possible to achieve much higher rates. Here a lot depends on a number of factors, for example, on the type of advertisement.

At the same time, it should be remembered that, like many other metrics, the CTR metric is a relative indicator and a click made by user does not mean that he will perform any target action. In other words, this metric only shows the attractiveness of the advertisement for users.

Back Home eCommerce Encyclopedia

Set up integration without programmers – ApiX-Drive

Articles about marketing, automation and integrations on our Blog