8 Best Social Media Management Tools

Jason Page

Author at ApiX-Drive

Reading time: ~13 min

Hootsuite

• Hootsuite allows you to schedule and publish posts across all supported platforms through a centralized interface. You can also generate descriptions, video scripts, creative briefs, and other assets.
• The platform enables the tracking of hundreds of relevant social media metrics. These can be visualized in customizable reports created from scratch or based on predefined templates.
• The built-in OwlyWriter AI text editor automates the generation of creative ideas and the creation of a wide range of social media content: posts, articles, descriptions, headlines, hashtags, and more.
• Hootsuite helps you communicate with your audience quickly and easily. It provides a single hub for storing and managing incoming and outgoing messages and comments across all private and public chats.
• Other platform features include post and message templates, autoresponders, analytics and mass content publishing tools, a calendar planner, and a large catalog of integrations with over 100 external systems.

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• Standard (up to 10 social media accounts, unlimited post scheduling, AI assistant, Canva templates and content library, DM automation, brand and competitor sentiment analysis, and more) — $149 per user per month.
• Advanced (all Standard features, plus unlimited accounts, customizable report templates, auto-replies, mass scheduling of up to 350 posts, analytics on incoming messages, role management, and more) — $399 per user per month.
• Enterprise (all Advanced features, plus unlimited users, enterprise support, AI chatbot, advanced analytics, review management tools, Salesforce integration, and more) — pricing is calculated individually and is available upon request.

Buffer

• The service offers an all-in-one suite of tools for creating, publishing, monitoring, and analyzing content across various social media platforms: X, TikTok, YouTube, Facebook, LinkedIn, Pinterest, Instagram, and others.
• Buffer makes it easy to build content plans and automatically publish posts across multiple platforms. The platform also lets you save ideas and drafts for future publications.
• Automatically generated reports allow you to monitor the performance of your content on your target audience across a number of key metrics. Based on this data, the system generates actionable insights.
• The built-in AI assistant supports multiple stages of content development: from idea generation to rewriting finished materials and adapting them to a specific platform.
• Collaboration tools allow you to manage your team, share feedback and notes, and share your content calendar. The service also supports collective brainstorming, post creation and editing, and much more.
• The platform provides a centralized dashboard for monitoring user activity. It tracks key interactions with your content, including likes, comments, and other actions. This speeds up feedback and makes it easier to identify priority conversations.

• Free (up to 3 channels, up to 10 scheduled posts per channel, 100 ideas, 1 user, AI assistant, basic analytics).
• Essentials (unlimited scheduled posts, unlimited ideas, 1 user, AI assistant, advanced analytics, hashtag manager, and more) — $6 per month per channel.
• Team (all Essentials features, plus unlimited users, access management, content approval workflow, and more) — $12 per month per channel.

Sprout Social

• The platform's most popular features include content planning and scheduled publishing and the generation of posts and descriptions using AI algorithms.
• Sprout Social offers a range of collaboration features that help teams work together on social media content creation and management, share data with external stakeholders, and communicate via an integrated messaging system.
• The AI Assist tool automatically processes millions of data points, extracting the most important and relevant information. Based on this data, artificial intelligence algorithms generate insights about your brands, products, competitors, and industry trends.
• The platform offers thematic templates for social listening, including those for campaign and competitor analysis, brand health assessment, industry insights, event monitoring, crisis management, influencer discovery, and more. 
• The service supports integration with external business platforms and applications: social networks and messaging apps, BI and helpdesk systems, lead-generation platforms and CRMs, review and reputation-management tools, and other solutions.

• Standard (5 social profiles, keyword and brand monitoring, unlimited AI text generation, review management, and more) — $199 per user per month.
• Professional (unlimited social profiles, all Standard features, plus unlimited keyword and competitor insights, AI Assist recommendations, and more) — $299 per user per month.
• Advanced (all the features of Professional, plus expanded AI Assist functionality, helpdesk integrations, customer service quality and team productivity reports, and more) — $399 per user per month.

SocialPilot

• SocialPilot provides a centralized dashboard for managing marketing campaigns and communicating with audiences on popular platforms: Facebook, Instagram, X, TikTok, Pinterest, LinkedIn, and others.
• The service allows for flexible content scheduling across all supported platforms. Users have access to an automated scheduler, content calendar, bulk posting (up to 500 posts), auto-posting from RSS feeds, and more.
• AI Pilot automates the process of developing creative and unique content, including headlines, text, and hashtags. It can be used to adapt content for a specific platform, rewrite posts, and generate multiple content versions for testing.
• Collaboration functionality enables team members and stakeholders to work together on creating, editing, and discussing content in a shared workspace. Flexible role and permission management is also available.
• The service offers a large library of ready-to-use media assets that can be used in campaigns. It includes images, videos, articles, and other assets.
• Built-in analytics tools help track a range of key metrics, including audience insights and behavior, campaign and post performance metrics, hashtag analysis, and more.

• Essentials (7 social profiles, 1 user, 500 AI credits, content library, tag management) — $30 per month.
• Standard (15 social profiles, 3 users, 1000 AI credits, all Essentials features, plus conversation management, analytics, collaboration, manager approval) — $50 per month.
• Premium (25 social profiles, 6 users, 5000 AI credits, all Standard features plus bulk posting, advanced analytics, customer approval, white label reporting) — $100 per month.
• Ultimate (50 social profiles, unlimited users and AI credits, all Premium features, plus advanced security and white label options, onboarding and data migration, and a dedicated account manager) — $200 per month.

Sendible

• A unified dashboard gives companies the ability to engage with social media more efficiently and strategically. They can carry out strategic planning, prepare content plans and calendars, post across multiple platforms, and track results.
• Sendible helps speed up and optimize content creation and management. Users have access to a built-in image library, the ability to save relevant hashtags, organize posts by campaign, and publish content directly through the platform.
• Reporting and analytics tools allow you to generate one-click overviews of content performance and audience engagement across all relevant social channels.
• In addition to popular social networks, the service supports integrations with various external platforms and applications, including Canva, Giphy, Flickr, Google Chrome, Google Analytics, WordPress, Dropbox, Google Drive, and others.
• The built-in AI assistant quickly and efficiently generates descriptions and headlines for any type of content, aligning content with your brand voice. It can also optimize them for different social platforms.

• Creator (1 user, 6 social profiles, unlimited content plans, AI assistant, activity monitoring, reporting) — $29 per month.
• Traction (4 users, 24 social profiles, all the features of Creator, plus collaboration, assignments and approvals, customer dashboards, user management) — $89 per month.
• Scale (7 users, 49 social profiles, all Traction features + customization and report automation, content and hashtag library, campaigns, account manager) — $199 per month.
• Advanced (20 users, 100 social profiles, all Scale features, plus bulk tag management, advanced user permissions, live report sharing) — $299 per month.
• Enterprise (80 users, 400 social profiles, access to all platform tools, optional SSO, scalable user and profile limits) — $750 per month.

Zoho Social

• The platform allows you to automate post scheduling and publish content during peak audience activity.
• Users can visualize content plans, distributing posts evenly over time using the built-in online calendar.
• The social listening dashboard provides real-time insights into audience behavior and interactions with your brand and its content across all supported channels.
• Zoho Social automatically generates detailed reports featuring data visualizations such as graphs and charts.
• The platform offers native integrations with more than 10 supported platforms, including X, YouTube, Instagram, LinkedIn, Google Business Profile, Pinterest, and TikTok. It also seamlessly integrates with Zoho CRM and Zoho Desk, as well as with the Canva design editor.
• Built on OpenAI models, the virtual assistant Zia can generate creative content tailored to a specific platform in seconds. Additionally, it generates relevant replies to messages and comments, recommends images and tags, and optimizes previously published posts for different audiences.

• Free (1 brand, 6 channels, 1 member, zShare browser extension).
• Standard (1 brand, 11 channels, 1 member, dashboard, multi-channel publishing, content plan, publishing calendar, report summary, activity log, drafts, image editor, and more) — €15 per month.
• Professional (1 brand, 1 member, 11 channels, all Standard features, plus Livestream, notifications, mass posting, media library, monitoring dashboard, and more) — €40 per month.
• Premium (1 brand, 3 members, 14 channels, all Professional features, plus content and workflow approvals, team chat, reporting dashboard, custom reports, content targeting, Zoho CRM and Zoho Desk integration, lead generation, and more) — €65 per month.
• Agency (10 brands, 140 channels, 5 members, all Premium features, plus client invitations, portal customization, branded reports, and more) — €320 per month.
• Agency Plus (20 brands, 280 channels, 5 members, all Agency features plus additional features designed for larger teams) — €460 per month.

SocialBee

• The built-in AI generator automatically creates posts for various social networks from scratch and adapts them to each platform. It also categorizes content and selects the most appropriate time for publication.
• When developing content manually, you can work with graphics in Canva, add stock images from the Unsplash library, and add GIFs from GIPHY to your posts.
• The service automated scheduled posting across 10 social platforms, as well as WhatsApp, Telegram, Quora, Mastodon, and more.
• SocialBee's collaboration features include shared workspaces, user roles and access management, team notes and mentions, and content approval.
• Built-in analytics tools help track a wide range of SMM metrics effectively, visualizing them through graphs and charts. They can be used to monitor subscriber growth, audience engagement, post performance, UTM parameters for links, metrics for different content types, and more.

• Bootstrap (5 social profiles, 1 user, 1 workspace, 3 months of analytics data retention) — $29 per month.
• Accelerate (10 social profiles, 1 user, 1 workspace, 2 years of analytics data retention) — $49 per month.
• Pro (25 social profiles, 3 users/space, 5 workspaces, 2 years of analytics data retention) — $99 per month.
• Pro50 (50 social profiles, 5 users/space, 10 workspaces) — $179 per month.
• Pro100 (100 social profiles, 5 users/space, 20 workspaces) — $329 per month.
• Pro150 (150 social profiles, 5 users/space, 30 workspaces) — $449 per month.

Sprinklr

• The platform features a centralized dashboard for managing brand presence and communicating with audiences across more than 30 channels.
• Built-in AI algorithms automate repetitive processes, generate content, and adapt it to your marketing strategies. They also analyze and classify messages and comments and create personalized recommendations.
• Native analytics features allow you to track and measure the performance of your social media campaigns with high precision.
• The service provides tools for social listening and managing influencer interactions.
• The platform's AI tools help automate and optimize communication with your audience across a range of social networks. These solutions transform the platform into a centralized hub for collecting and storing messages, chats, comments, and managing all of this activity.

Conclusion

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