UX-design

UX design (User Experience Design) is the process of designing interfaces for various digital products: from websites to programs.

The goal of UX design is to provide maximum usability, and it requires the art of building a mobile app UX. To do this, you need to take into account the habits and needs of the target audience, its psychology and perception, technical aspects, and many other factors. This data is used both in the development of new products and in the improvement of existing ones.

UX design is painstaking analytical work. Experts in this field not only research the audience (conduct user surveys and observe how users interact with the product), but also analyze business goals. After all, the product must be both useful for the consumer and at the same time profitable for the business owner. A good UX designer knows how to balance between these two vectors.

After collecting the data, the specialist builds hypotheses and tests them on the interface prototype. Then, if necessary, he finalizes the prototype and, only when everything works as intended, draws it and passes it on to programmers. In some companies, rendering is handled by a separate specialist - a UI designer.

Back Home eCommerce Encyclopedia

Set up integration without programmers – ApiX-Drive

Articles about marketing, automation and integrations on our Blog