Doorway
Doorway is one of the methods of SEO optimization of sites, which can be classified as “black”, “gray” and “white”, depending on the implementation method.
In general, doorways are optimized sites created to redirect visitors to the main promoted resource. They are filled with optimized content and often rank high in search results for relevant queries.
Doorway sites are divided into:
- White doorways. These are high-quality sites that contain informative content and fully correspond to search queries. Their pages contain links to promoted resources, but visitors click on them themselves and consciously, without any coercion or deception.
- Gray doorways. The purpose of such sites is not to lure visitors to a redirect, but to increase the link mass of the main resource. Accordingly, the sign of “gray” doors is unique relevant texts with links leading to the promoted site. A large number of high-quality “gray” doors helps to significantly increase the position of the main site in the search engine results.
- “Black” doorways. This is a classic “black” SEO tool — well-optimized sites with unique but uninformative content that automatically redirect visitors to promoted resources using java scripts or meta tags.
The attitude of search engines to doorway sites is ambiguous and directly depends on their type. As a rule, they only ban “black” doorways, equating them with search spam. Such sites are tracked by search algorithms and removed from the index or pessimized.
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