Integration Google Ads

Google Ads is a contextual advertising service from Google that appeared in 2000. Previously, the service was called AdWords, and in 2018 it was renamed Google Ads (in the Russian version of Google Ads). The service enables the advertiser to promote goods or services in Google search results, on Google Maps, YouTube and other platforms. Google Ads allows you to create several types of ads, including text ads for display in search results, text and image ads for display on Google Display Network sites, and video ads for display on YouTube. In this case, the purpose of displaying advertising can be, at the option of the advertiser, going to the site, making a call by the client or other action. Only if users in one way or another, indicated by the creator of the advertising campaign, reacted to the ad, are they paid for Google Ads services. The ad is displayed according to the targeting settings (including age, gender, location of potential customers, etc.), which are set in the account settings. The advertiser also has the option to customize the reach of the ad campaign and show their ads on the international market or only to local users. The ad display settings are flexible enough and can be quickly changed. Important metrics for creating an advertising campaign are also its monthly budget, cost per click, and keywords. The service offers users the ability to create detailed reports and get statistics on their advertising campaigns.