Top 7 Landing Page Builders
Landing pages are still one of the most effective online marketing tools. They are widely recognized due to their versatility and adaptability to different areas and scales of business. Equally important, today's entrepreneurs and marketers no longer need to develop such sites manually. To get a high-quality landing page with a beautiful original design, it is enough to use one of the special online tools. We present to your attention the top 7 landing page builders, along with a description of the main features of each of them.
What to Look for When Developing a Landing Page
Landing pages differ from other types of sites in that they are set up to sell a particular product or grow your lead base. A one-page site with high-quality sales content is really effective for increasing sales and conversion rate optimization. When developing such a site, you should remember that a bright, colorful design alone will not be enough to achieve maximum performance. Of considerable importance is also its structure, which determines the order in which blocks with content are arranged.
A good landing page should convey information about your product and its benefits in the most concise way possible, including for absolutely uninitiated users. In addition, it should be accessible and functional and also have a certain originality to attract the attention of the audience. Content filling depends on the specifics of the business. At the same time, there are common, typical elements that can be seen on many landing pages. For example, a video with a product review or customer testimonials, company awards and/or certificates, a contact information collection form, and so on.
Now let's move on to the most important thing: choosing a tool for creating a landing page. We suggest you familiarize yourself with seven popular examples of landing page design software.
Leadpages
This service is considered one of the best landing page builders for small businesses, as it combines a simple and user-friendly interface with powerful tools for collecting leads and closing deals. It can be used to create the following types of pages:
- selling;
- with competitions;
- coming soon;
- with countdown timers;
- to register for events;
- to download content.
The service is optimally suited for selling various information products: online courses, e-books, presets, and so on.
Key features:
- Over 200 website templates with professional responsive design.
- Built-in online sales module with payments via Gumroad, PayPal, or Stripe.
- Drag-and-drop technology. Allows you to develop a web design with an unlimited number of pages in no-code mode, or customize pre-installed templates from the catalog.
- An advanced analytics module for monitoring the performance of landing pages. Users can test different designs thanks to the A/B testing for landing pages feature. In addition, the system gives recommendations on how to increase conversion.
- The ability to add media content to the site: images (there is its own library), videos, forms, calendars, and so on.
- Built-in chatbot module. Allows you to automate the process of communication with visitors, as well as communicate live via online chat.
- Own file storage, SEO tools, and over 40 integrations with external systems.
A subscription to the Standard tariff plan (1 custom domain) costs $37 per month, subject to payment for a year at once. The Pro plan (3 custom domains) will cost $74 per month. The cost of the Advanced plan (50 custom domains) is discussed individually. For those who want to test the service, a 14-day trial period is available.
Unbounce
The Unbounce platform is not a free landing page builder, but it offers new users a free 2-week trial period. With it, you can develop landing pages in two ways: through the classic drag-and-drop editor and the Smart Builder AI tool.
Key features:
- Over 100 professional responsive design templates are in the library.
- Built-in marketing tools (pop-ups, sticky bars, and others).
- A convenient and functional drag-and-drop editor allows you to easily and quickly customize the selected template by changing the necessary design parameters and adding third-party content.
- AI-designer Smart Builder automatically creates an original website design based on the data entered by the user. You can fully automate the process by entrusting this task to artificial intelligence algorithms.
- The pre-installed testing and targeting tools help tailor the one-page website to your target audience as much as possible. Thanks to A/B tests, you will be able to compare several landing options in detail and choose the one with the highest conversion rate.
- The Smart Traffic feature automatically tracks visitor attributes and redirects traffic to a higher-converting landing page. Its algorithms analyze user parameters such as location, device type, and demographics.
- Integrations with hundreds of external resources from different directions (Stripe, PayPal, Shopify, and others).
The top landing page software, Unbounce offers four pricing plans. If you pay for the whole year at once, the monthly cost of the Launch (1 domain) plan will be $74, Optimize (5 domains) will be $109, Accelerate (10 domains) will be $180, and Concierge (more than 25 domains) will be $469.
Wix
The Wix platform is deservedly ranked among the best landing page builders for small businesses. This flexible, simple, but at the same time functional service is ideal for those entrepreneurs and marketers who want to quickly get a landing page that sells without any skills and especially large expenses.
Key features:
- The catalog contains 900 stylish and aesthetic design templates.
- A convenient drag-and-drop editor allows you to flexibly edit each element of the site when customizing templates or developing a design from scratch, including using HTML code embedded in widgets.
- A powerful set of analytics tools makes it possible to measure all major web metrics by connecting the site to Google Analytics, Google Tag Manager, Facebook Pixel, Crazy Egg, or Hotjar services.
- Users can compare the performance of multiple landing page options by doing A/B tests, as well as explore heatmaps to increase conversions.
- Built-in SEO tools help promote the site effectively in search engine results.
- Wix is not the only landing page software for e-commerce. With this constructor, you can create multipage online stores and other types of sites with CMS, as well as coming soon pages and sites for webinars and other events.
- Integrations are available with more than 50 services for online payments. You can also set up integrations for Wix yourself using our online connector.
The most budget-friendly plan, Connect Domain costs only $4.5 per month. If you choose it to save money, you will have to put up with the presence of Wix branding; this is the condition of the tariff plan. The basic Combo plan costs $8.5 per month. It is best suited for creating websites for personal purposes. The Unlimited plan, with a maximum of useful tools for entrepreneurs, costs $12.5 per month. The VIP plan with priority technical support costs $24.5 per month.
Landingi
The Landingi platform, which allows you to create high-converting landing pages in a basic and fast way, is another worthy example in our list of top landing page builders. In the arsenal of this constructor are not only one-page sites but also multipage sites, as well as functionality for developing forms, sales funnels, and pop-ups.
- Automate the work of an online store or landing
- Empower through integration
- Don't spend money on programmers and integrators
- Save time by automating routine tasks
Key features:
- Over 400 professional templates are designed for different topics and business areas.
- The block editor allows you to flexibly customize templates: add content blocks there and change their content. When editing a design, you can take images from the built-in library or download them from external resources.
- Ability to add HTML and JS code to pages.
- AI module PageInsider provides functionality for SEO sites.
- Users can link landing pages between themselves as well as with sales funnels to increase conversions.
- Connecting an online payment module for selling digital products through a landing page. Integrations with external CRMs, payment providers, email marketing platforms, automation, and analytics are available.
- You can transfer up to three ready-made landing pages from other resources for free.
- Auto-launch of pop-ups when the visitor closes the page, clicks on site elements, or other triggers.
This affordable landing page builder for startups offers a free plan with the ability to create and publish one landing page. In addition, there are four paid plans. The most budget-friendly is Lite (1 custom domain). Its monthly cost is $29. The Professional plan (10 custom domains) will cost you $49 per month. The Agency plan (20 custom domains) costs $149, while the Unlimited plan (100 custom domains) costs $1,000 to be paid every month.
Instapage
The Instapage platform is one of the most popular landing page creation tools. It is optimally suited for the collective development of landing pages, for which it is in demand among companies and marketing agencies. The service allows you to create selling pages with professional responsive design and AMP support for fast loading on mobile devices in a couple of minutes.
Key features:
- Over 500 original design templates for different business areas were tested and optimized for maximum conversion.
- Adapted for drag-and-drop collaboration, the page editor allows you to edit and customize page elements online with other team members, increasing productivity.
- The AI module for generating content automatically creates headlines, text blocks, and CTAs based on the type of advertising campaign and audience selected by the user.
- SEO-friendly landing page builder is able to optimize landing pages based on data-backed insights obtained through A/B testing tools, user behavior analysis (heat maps), and other sources.
- Personalization tools allow you to send targeted messages to each segment of the target audience through relevant landing pages for sales growth and lead generation.
- Using the AdMap module, you can easily and quickly connect advertising to the created sites and track the client's path in the dashboard.
- The Instablocks feature allows you to reuse elements of landing pages when developing new sites.
Instapage offers only two pricing plans: Build for $199 per month if you pay for the year at once, and Convert with an individual pricing policy. For those who want to test the platform in action, there is a 14-day free trial period with a daily limit of 2500 unique visitors.
HubSpot
HubSpot is considered to be one of the most famous landing page software for e-commerce. The platform provides not only a landing page builder but also a number of other useful tools for online marketing and sales, including a free CRM system.
Key features:
- Users can create landing pages with targeted content that will be shown only to the target audience. It is possible to set up targeting rules for each group depending on the visitor's location, referral source, device, and other criteria.
- Using HubSpot, you can develop personalized landing pages based on data received from CRM.
- To create landing pages, the service allows you to use adaptive design templates from an extensive catalog, as well as flexibly customize them through a drag-and-drop editor. At the same time, it is possible to add different types of multimedia content from third-party sources.
- Includes marketing automation and lead scoring tools for follow-ups.
- A/B testing is available for up to five landing options.
- It is possible to create one-page sites with a built-in online chat, as well as integrate them with CRM, accounts on popular social networks, and other external resources.
- The drag-and-drop landing page builder allows you to flexibly analyze and optimize the main marketing indicators of landing pages.
The free version supports the creation of up to 20 landing pages with simple preset design templates. Paid plans start at $18 per month for a Starter package (up to 1,000 marketing contacts) when billed for a year up front. The Professional package with advanced features will cost much more, starting at $800 per month.
For the Enterprise package, you will have to pay $3600 monthly.
By configuring integrations for HubSpot, you can significantly improve work efficiency and get rid of routine operations. Our no-code connector, which simplifies the process of integration and doesn't require special knowledge or skills, can be helpful when connecting the service to third-party programs.
ClickFunnels
ClickFunnels is another multifunctional internet marketing platform that contains mobile-responsive landing page tools. It is designed to develop sales funnels based on landing pages.
Key features:
- The universal landing page builder can generate different types of content: subscription pages (opt-in), lead generation forms, and more.
- The platform provides opportunities for creating specialized sales funnels from ready-made templates: webinars, registrations, checkouts, and so on.
- The landing page builder is integrated with other ClickFunnels products, providing tools for generating or heating leads and closing deals.
- The service has a number of analytics tools for landing pages. They allow you to track conversion rates and other important metrics for each of them. Thanks to the collected and processed data, you can effectively interact with the audience and set up campaigns.
- Users have access to many useful recommendations, training videos, and other content on developing sales funnels based on landing pages. ClickFunnels regularly hosts paid and free events to educate marketers.
- Integrations are available with MailChimp, Salesforce, and a host of other third-party systems.
- There are built-in email automation functions (for example, autoresponders).
- Separately, it is worth noting the possibility of A/B testing several landing options, as well as a video editor for embedding videos from YouTube or Vimeo on sites.
The monthly cost of the Basic plan (1 site, 1 domain, 20 sales funnels) is $127, subject to payment at once for the year. The Pro plan (1 site, 3 domains, 100 sales funnels) will cost $157 per month with the same conditions. The Funnel Hacker plan (3 sites, 9 domains, and unlimited funnels) will cost $208 per month if you pay for 12 months in one go. All plans have a 14-day free trial period.
Summing up
If you are looking for the most budget-friendly website builder with many thematic design templates, we recommend choosing Wix. On the other hand, Landingi offers a full free plan with the ability to develop one landing page. The Instapage service has advanced functionality for teamwork when creating and editing websites. If you are interested in universal platforms not only with landing page builders but also with a host of other marketing and sales tools, take a look at HubSpot or ClickFunnels. Learn, compare, and try. We hope that our article will help you find the answer to the question of how to choose the best landing page builder.
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