WhatsApp Opens Cloud API Globally

The cloud version of the WhatsApp Business API service will allow small and medium-sized businesses to actively promote their products and services through the messenger.

Meta, which owns the popular WhatsApp messenger, introduced the WhatsApp Business API service for business users as a beta version at the end of 2021. Now, another important step has been taken in the development of services for business users, the cloud version of the WhatsApp Business API – WhatsApp Cloud API – has been launched. All interested business users around the world get access to it.

The number of users of the business version of the messenger has already reached tens of thousands. However, only big brands and companies were interested in the non-cloud version. Now the platform intends to attract medium and small businesses to the service, for which the cloud version was presented.

Developers get free access to the WhatsApp Cloud API. Businesses are charged based on the volume of their communication via messenger, with pricing taking into account the region and the number of messages sent. It is assumed that, unlike the non-cloud version, the cloud version will not require significant time to integrate into the company's communication system and link with other services. According to WhatsApp, this process will take about a few minutes.