Twitter Introduces New Tweet Type for Product Releases

The Product Drop tool will allow sellers to talk about new releases using both text and visuals.

Twitter has announced that it provides users with a new tool for more effective online sales. With Product Drop, sellers will be able to create a special type of tweets that are designed to announce the drop of new products.

Companies can release such a tweet before the introduction of a new product or immediately after its introduction to the market. The main goal of such a step is to become part of the discussion that takes place on the platform, to allow buyers to discuss the novelty and further expand the audience.

The main difference between such tweets will be the presence of the release date of the product on the promotional image. They will also be a more complete picture of text and an image than if the seller simply sent a regular tweet. After clicking on such a post, the user gets to the product page, where he can find the price and detailed descriptions with additional photos. And after the release of the goods, there will also be a button to go to the seller's website for purchase.

The Product Drop tool functionality also includes a "Remind me" button that the user can use to set up a sales start reminder. If they want to discuss a particular product, users can click on the hashtag with its name and join the discussion.