TikTok has Introduced a New Monetization Tool for Brands

TikTok Pulse will allow brands to ensure that ads reach the top 4% of content shown to users.

The TikTok platform has taken another significant step in empowering advertisers. Brands were presented with a new tool called TikTok Pulse. With its help, companies will be able to use the trends that exist in communities to promote and push their content to the front row of the videos for showing to users.

The main idea of ​​TikTok Pulse is that with the help of contextual advertising tools, brands will be able to show their content next to the most popular videos. When browsing their own For You feed, the user will see advertising content next to trending videos that are in the top 4%.

When placing ads, brands can choose the category in which their ads will be shown, such as beauty or fashion. Thus, the level of relevance of advertising increases and the advertiser gets the opportunity to interact more effectively with their audience. 

The quality of the content to be placed next to the top videos will be confirmed by TikTok's own tools. And to evaluate ongoing campaigns and pre-check its visibility to users and effectiveness, advertisers will be able to use the analysis tools provided as part of TikTok Pulse.