Reels from Instagram will Get New Features

Brands will be able to use video templates, as well as additional options for using audio. The interactive component of work with the audience will also be expanded.

The Instagram platform continues to actively develop the Reels short video service, adding new features and expanding the possibilities for a more active interaction of content creators with the audience.

One of the most important updates was the change in the video length limit. Their length can now be up to 90 seconds for regular video and up to 60 seconds for commercials. Previously, video footage was limited to only 15 seconds. Also added is the ability to create videos based on templates, which can be other short videos that the user likes.

Among the new options is the possibility of adding your own audio materials, which can be used to diversify content and create original short-format videos. Fans of interaction with the audience will appreciate the appearance in Reels of the ability to add stickers, including for conducting surveys.