Meta Deploys AI Assistant for WhatsApp Business Worldwide

Meta is pushing WhatsApp further into business operations by embedding artificial intelligence into its messaging ecosystem. The company aims to transform the platform from a communication channel into a practical workflow tool for small and mid-sized businesses.

A newly introduced AI support system, branded as the Meta Business Agent, is being rolled out globally inside WhatsApp. The tool has been under extended testing in selected regions and is now expanding its availability, with integration also extending to Instagram Direct Messages.

The agent is designed to handle a wide range of business interactions, including answering customer questions, guiding product choices, scheduling appointments, identifying potential sales opportunities, and transferring conversations to human staff when needed. Early-stage testing also explores automated chat summaries and performance insights across business platforms.

Meta is additionally developing advanced capabilities such as market analysis, calendar coordination, and integrations with external services like e-commerce and support platforms. The company plans to monetize the system through premium business subscriptions and usage-based pricing for larger organizations, positioning the AI layer as a new revenue stream for its messaging business.

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