LinkedIn Reports Rise in Demand for 'Creator' Jobs

To compete with other companies on modern platforms like TikTok or Instagram, employers are hiring more and more creative workers.

After analyzing the data on vacancies for 2022, the LinkedIn service came to an interesting conclusion. It turns out that the number of job offers that contained the word "creative" has tripled compared to the same indicator last year.

Finding content creators who can feed social media with compelling information about the brand and improve online presence characterizes companies in many industries. The need to engage the audience through interesting posts, short videos and other similar content is constantly growing. The most content creators are in demand in the technology and information sectors, followed by the advertising business.

But it's not just about content creators, companies are also looking for support staff to keep the industry active. It can be managers, recruiters, teachers and similar vacancies. So we are talking about the development of a separate area in the job market, which is only growing every year. And with users increasingly turning to platforms like TikTok or Instagram Reels to find products and services, this trend will only continue.