Instagram Will Change The Algorithm In Favor Of Original Content

The platform announced an update to the content ranking algorithm in the feed, the main purpose of which is to promote publications of a more original nature.

To give the green light to original posts and help content creators reach more audiences, Instagram has updated the algorithm that ranks posts in the new posts feed. It is also reported that other steps will be taken in the near future to support the authors of original content.

The details of the operation of the updated Home Feed generation algorithm have not yet been disclosed, it is only reported that posts created by the authors themselves and also self-published on the platform will be rated higher by the ranking mechanism compared to content that is re-published.

How exactly the algorithm will evaluate whether the author created the content from scratch and what factors will matter in this case is not yet known. Whether the fact that initially the original post will be simultaneously published on different platforms, as it often happens, will not interfere with the content authors, remains an open question. The answer to it will become clear in the near future, when the new algorithm will work in full force.