5 Reasons Why Email Marketing Should Use in 2023

Dinesh Agarwal
Founder of RecurPost
Reading time: ~6 min

Email marketing is one of the most effective and affordable ways for your business to reach your target audience. In fact, according to a study conducted by Statista, the number of email users worldwide is projected to reach 4.48 billion by 2024. It shows that email marketing will continue to be a vital tool for your business to communicate with your customers and prospects. In this article, we will explore 5 reasons why email marketing should be used in 2023.

1. Reason #1: High ROI
2. Reason #2: Targeted Messaging
3. Reason #3: Cost-effective
4. Reason #4: Personalization
5. Reason #5: Mobile Optimization
6. Conclusion
7. FAQs

Email marketing is a type of direct marketing that involves sending promotional messages or newsletters to a group of people via email. With the growth of social media and other marketing channels, many businesses are questioning whether email marketing is still relevant or not. Undoubtedly, email marketing is still a powerful tool for businesses of all sizes. Here are the 5 best reasons to use email marketing in your business.

Reason #1: High ROI

Email marketing offers a significantly higher ROI compared to other marketing channels. A report by HubSpot revealed that email marketing has an impressive ROI of 3800%, meaning that businesses can expect to make $38 in return for every $1 spent on email marketing. Higher ROI can be attributed to the fact that email marketing allows businesses to reach a vast number of people at a relatively low cost. 

By targeting a specific audience with personalized and relevant content, your business can maximize the chances of achieving your desired objectives. You can also optimize your email marketing campaigns by tracking and analyzing metrics, such as open and click-through rates, refining your messaging, and improving your overall performance. 

So, email marketing is a cost-effective and profitable marketing strategy that your businesses should consider utilizing in 2023.

Reason #2: Targeted Messaging

Email marketing enables businesses to tailor messages to specific groups of people, which results in more personalized and relevant messages. It results in an increased number of email openings and more people are likely to be engaged. 

5 Reasons Why Email Marketing Should use in 2023 | Targeted messaging<br>

For instance, your business can send targeted emails to customers who have made a purchase before or have shown interest in your product or service, listed on your website. By segmenting your email list and using customer data, your business can create more effective email campaigns that speak directly to your customers' needs and relate to their interests. By utilizing this approach you can increase the chances of recipients taking action on your email, such as making a purchase or visiting a website. 

Additionally, by sending targeted emails, your business can avoid sending irrelevant messages to recipients, which helps in reducing the likelihood of them unsubscribing or marking the email as spam. 

Targeted messaging is a significant advantage of email marketing that your business should leverage in campaigns. You can also use a social media scheduling tool for promoting your products and services on multiple platforms. RecurPost is an excellent software for promoting your brand and is also one of the best choices among Buffer alternatives.

For example, an online clothing retailer sends an email promoting a new line of workout clothes to customers who have previously purchased activewear from their website. This targeted message is more likely to result in sales than a generic email sent to all customers.

Reason #3: Cost-effective

Email marketing is a cost-effective marketing channel that can benefit small businesses and startups with limited budgets. In comparison to other marketing channels, email marketing is relatively inexpensive. You can use email marketing software like Mailchimp or Constant Contact to send emails to a large number of people for a relatively low cost. It will help your business to extend its reach and approach a wider audience. In addition, you can create integrations for Mailchimp, Constant Contact, AWeber and other email services to automate work processes and increase the effectiveness of email marketing.

The cost-effectiveness of email marketing makes it an ideal choice for small businesses and startups that may not have the resources to invest in more expensive marketing channels. By using email marketing, your business can still reach its target audience and promote your products or services effectively.

The affordability of email marketing is a significant advantage that should not be overlooked. By incorporating email marketing into your marketing strategy, your business can reach a targeted audience while staying within your budget.

For example, a startup with a limited marketing budget sends a newsletter to its email list of 5,000 subscribers at no additional cost, compared to the high cost of print or TV advertising.

Reason #4: Personalization

Personalization is a crucial aspect of email marketing and has a significant impact on its effectiveness. Studies by Experian reveal that personalized emails enjoy a 29% higher open rate and a 41% higher click-through rate than non-personalized emails. 

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The easiest way to personalize your email messages is to address the recipient by their name. You can also customize your email content by offering personalized product recommendations based on the recipient's purchase history. 

Like, if a customer frequently buys cosmetics out of all your products, your company can tailor its email content to offer personalized cosmetic product recommendations. By doing so, you can improve your email marketing ROI and create a personalized customer experience. It shows that personalization should be an integral part of any business email marketing strategy in 2023.

For example, a beauty brand sends an email to a customer with the subject line "Maahi, try our new skincare line designed for your dry skin." The email content highlights the benefits of the product for dry skin, which is a concern Maahi mentioned in her previous purchases.

Reason #5: Mobile Optimization

In 2023, mobile optimization will be a critical factor for the success of email marketing campaigns. As per the data shared by Litmus, nearly half of all email opens are on mobile devices, which highlights the importance of email and ensures that email content is readable and engaging on smaller screens. 

For achieving this, your business must adopt a responsive design approach that optimizes email content for mobile devices. So, your email content should adjust to the screen size of the device, which makes it easy to read and interact with. In addition, your business should use clear and concise subject lines that summarize the email's content and make it more likely to be opened. 

5 Reasons Why Email Marketing Should use in 2023 | Mobile Optimization<br>

Finally, the email content should be structured in a way that makes it easy to read on smaller screens, with short paragraphs, bullet points, and visually appealing graphics. By optimizing email content for mobile devices, your business can improve its email engagement rates and drive better results from your email marketing campaigns.

For example, an e-commerce company optimizes its email design to be mobile-responsive, ensuring that the email content is easy to read and interact with on a small screen. It makes it more likely that recipients will engage with the email and make a purchase.


Email marketing is still a valuable tool for businesses of all sizes. With its high ROI, targeted messaging, cost-effectiveness, personalization, and mobile optimization, email marketing should be an essential part of every business's marketing strategy in 2023.


What is email marketing?

Email marketing is a type of direct marketing that involves sending promotional messages or newsletters to a group of people via email.

How does email marketing work?

Email marketing works by collecting email addresses from customers and prospects and sending them targeted messages or newsletters via email.

Why is personalization important in email marketing?

Personalization is essential in email marketing because it helps businesses create more engaging and relevant messages that are more likely to be opened and clicked on by their audience.

How can businesses optimize their email marketing campaigns for mobile devices?

Businesses can optimize their email marketing campaigns for mobile devices by using responsive design, using a clear and concise subject line, and making the email content easy to read on smaller screens.


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