YouTube Works Awards

Over the past decade, marketers have redefined how they communicate with consumers. From the heartwarming to the heart-racing — and everything in between — YouTube has seen how incredible digital content can drive equally powerful results.

The YouTube Works Awards, in partnership with Kantar, celebrate and champion the brilliant minds producing the most innovative and effective campaigns on YouTube in the past year.

Celebrating the campaign that executed the most captivating and original creative vision.

This category champions your singular vision of creating something exciting and wholly original. How did your story punch through the page and onto the screen? What key creative decisions were made along the way to delight and excite? This category celebrates the creative milestones that made your campaign effective, bold, and unforgettable.

Celebrating the campaign that best exemplifies brilliant media planning. From ideation to execution, this campaign soared thanks to a stroke of media planning genius.

Did you delight your intended audience with the right story at the right time? Did you guide your campaign with compelling media insights that brought your creative to life? This award recognizes the vital role of media planning and strategy in separating the good campaigns from the great.

Celebrating the campaign that masterfully used the TV screen to reach viewers and drive results.

We’re on the hunt for YouTube Connected TV-first campaigns that use the big screen to make a big impact on their awareness and consideration objectives. How did you fine-tune your creative for the big screen? Did you set out to captivate audiences watching YouTube from their living rooms?

Celebrating the campaign that walked the walk on social or environmental issues.

We’re looking for campaigns that demonstrate a brand’s fierce commitment to diversity, inclusion, sustainability, environmental issues, or other social causes. How did your campaign balance your brand’s purpose with a tangible impact that extends beyond the bottom line? How did you inspire and empower your audience to take action?

Celebrating the campaign that beat the odds and made big waves.

We’re looking for campaigns from small or medium-sized brands (think businesses with 1,500 or fewer employees) that had big-name ambitions and achieved the results to match. How did you transform limited resources into major impact? What brilliant creative idea or novel consumer insight helped your campaign punch above its weight?

Celebrating the campaign that best demonstrates brands behaving like creators.

We don’t just mean channels with flashy content or brands that partner with creators — we’re looking for brands that show us that YouTube is in their DNA. This brand regularly crafts content informed by consumer trends and knows how to nurture passionate online communities. In what ways did your content meet audiences where and how they’re watching? How did you deliver entertainment and inspiration — just like a creator would?

Celebrating the campaign that best adapts original storytelling for formats of all sorts.

We want to see how you flexed your chameleon colors for different viewing contexts — whether it’s on the go on mobile or relaxed in the living room. When did you use different ad formats — long, short, vertical, or skippable — to meet your audience on their terms? How did you navigate the changing tides of what viewers expect from their video content?

Celebrating the most effective, creative, and innovative campaign that also drove exceptional business results.

The Grand Prix is our top prize; awarded to the campaign that breaks ground in multiple ways. This isn’t a category you can enter, but one you can hope to win if you show that your campaign checks all of the boxes.

Submit your best work from 2022 to be reviewed by our panel of industry leaders in two rounds.

Our judges will select the winners across a number of awards categories and a Grand Prix will be awarded to the submission that best demonstrates brilliant results, storytelling, and effectiveness.

Our judges are looking for campaigns that have creatively, strategically, and effectively leveraged YouTube to achieve a clear business impact. Make sure you set the scene and be clear about your KPIs. The metrics you provide will help our judges understand your work and the challenges of your category and marketplace.

Helpful hints:

Registration via link.