Effective marketing tools during the war on MRKTNG MRTH

Among the speakers:

• Oleksandr Tarasov, brand director of FAVBET;
• Olena Plakhova, director of reputation management of the Nova Poshta group of companies;
• Olena Osypchuk, PR director of SOCAR Energy Ukraine;
• Volodymyr Sobolev, CMO of Kovalska;
• Rastyslav Rigo, Head of Brand Сosmolot;
• Ihor Blystiv, director of marketing and innovation of Kormotech;
• Ksenia Sikorska, marketing director of FUIB;
• Maria Nazarenko, marketing and e-commerce director of COMFY;
• Ihor Finashkin, founder and creative director of I AM IDEA;
• Kateryna Kovalyuk, director of reputation management and CSR at Kormotech;
• Robert Lee, author and lecturer of investment courses at the Exchange University training center;
• Viktor Ivanchenko, Director of the Department of Strategic Analytics and Development "Megapolis"

Let's talk about:

• Maintaining the effectiveness of marketing campaigns with reduced financial resources.
• Tools of breakthrough collaborations that attract the attention of not only the Ukrainian, but also the international community.
• What marketing and communication channels will help launch the product in a new market.
• Building communication based on today's important messages: values, fortitude, mutual support, courage,
• How to get the most out of artificial intelligence as a business.
• The main creative transformations during the war: how not to fall into a reputational scandal.
• Situational marketing is the new norm for Ukrainian brands: how to stand out among the endless number of creatives that generate business