Lessons Learned: How Media Leaders are Navigating Data, Identity and Measurement
Fragmentation of media consumption, deprecation of legacy identifiers, and increased privacy expectations necessitate reliable identity and data capabilities in order to effectively reach the right consumers. Through its multiyear investment and acquisition strategy, TransUnion is powering industry-leading identity, data and measurement capabilities across the ecosystem. Join Adweek and TransUnion as we sit down with top industry executives to learn about the challenges, lessons and tactics they’ve encountered and how they power successful marketing strategies.
Agenda
- Adweek Opening Remarks
- Fireside Chat: The Evolving Role of Data and Identity in Media
- Panel Discussion: Omnichannel Auto Advertising for the Connected Consumer
- Andre Swanston Julie Mynster Jeff Brown
- Audience Q&A
- Adweek Closing Remark