Email Insider Summit
Building the Smarter Out-Box: Creativity+Data+AI
Efficiency and making more out of less will be the marketers' mantra orders in 2023. Once again, email will be called upon as the most affordable and accountable way for brands to stoke growth and deepen relationships with consumers. But will buzz-worthy "solutions" like AI-powered targeting and content creation, data consolidation into CDPs, and more integrated martech stacks address the challenges of the moment? And how do time and staff strapped email marketers respond to tighter times, increased pressure to perform and constrained budgets?
The spring edition of MediaPost's legendary EIS brings the leading magicians of messaging together to solve for 2023. Is AI all that? How will brands address consumer uncertainty with relevant messaging and stand-out creative? How can we make smarter use of the data and tech to meet this year's demands on efficiency?
PREMIER SPONSOR
We will explore:
- Messaging into Anxious Times
- Is AI After Your Job?
- Personalizing at Scale
- Turning Data Into Insights
- Turning Insights Into Segments
- Breakout Creative for the Inbox
- Building the Smarter Tech Stack
- Can ESPs and CDPs Live Happily Ever After?
For over 17 years, MediaPost's Email Insider Summit has been a unique gathering of email marketing leaders to share best practices and inspire smarter connections with consumers.