ROMI

ROMI (Return on Marketing Investment) – is a metric that evaluates how profitable your advertising campaign is.

Technically, this is the same ROI, but in the context of marketing (hence the letter "M" in the abbreviation). There is no fundamental difference between these indicators, it lies only in where they are used.

While ROI is used to calculate the profitability of the entire business and takes into account absolutely all costs (including indicators such as salaries of employees and rent of premises), ROMI focuses solely on the costs associated with promoting the product.

In other words, when we talk about ROMI, we mean expenses solely on marketing. In this case, exactly the same formula is used as when calculating ROI:

It should be noted that instead of the term ROMI, ROI is often used, even if this is not entirely correct.

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