Promotion
Promotion is an inextricable link between the manufacturer, intermediaries and end users who show interest in the manufacturer's products.
There are several types of promotion:
- Consumer Promotion is a marketing activity that aims to build understanding with the consumer in order to further stimulate him to buy a product through various means of influence, such as promotions, promotional offers, etc.;
- Trade Promotion - is a set of marketing techniques that stimulate intermediaries, for example, retail chains, to promote the goods of manufacturers. Trade Promotion aims to build relationships with consumers, encourage them to organize promotional events, promote greater market coverage by the manufacturer and maximize sales.
- Cross promotion is a set of techniques that allows you to sell related products or products that are combined with each other from different manufacturers. This makes it possible to expand the customer base in a short time, reduce the impact of seasonal fluctuations and build a positive brand reputation, bring it to the market of new products.
- Internet Promotion is an up-to-date method of increasing brand awareness. dissemination of information about it to the maximum audience and an effective tool for advertising campaigns.
Promotion is promotion and stimulation. Today, the term has migrated and has become firmly established in the field of advertising, although earlier this word had a broader meaning. Promotion is the whole set of steps, business structure and other processes that allow a company to advance in the market, stand out from competitors, and attract investors.
Promotion is an effective tool for promoting any business that seeks to reach the target audience as much as possible, occupy a large market niche, and announce its products in retail chains.
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