Product Sitting

Product Sitting is a non-standard marketing tool, it is a demonstration of a new product that the company is about to launch on the market. The manufacturer sends product samples to representatives of the target audience.

After receiving feedback, he can publish information in the media, or in other channels. As a representative of the target audience, an opinion leader can be chosen, for example, a popular person known on various information platforms, in social networks. As a result, product sitting works like an effective advertisement that captures several channels at once: the media, social networks, the blogging community, and the media.

Plus, the use of this tool allows you to predict the result of the release of products on the market and prevent possible negative consequences. After using the first samples by opinion leaders, the target audience becomes more favorable, loyal, it expects the product, is ready to buy and try it, it has previously formed a positive opinion about this product. As a result, the success of such a release is more assured.

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