ORM

ORM (Online Reputation Management) is a set of measures designed to create a positive reputation for a company, its brands or manufactured products.

The use of ORM makes it possible to improve the overall perception of the company's image or its products on the Internet, expand the spheres of influence, reduce the consequences of any negative, as well as make adjustments to the marketing strategies.

This includes, for example, constant monitoring (manually or using special systems) of reviews and comments left by users on various sites, blogs and social media. A well-written response received from an official allows you to neutralize the negative and increase the level of trust. At the same time, work with positive is also being carried out, implying promotion positive reviews and posts.

The main goal of ORM is to create an attractive image for the company and products, which will best contribute to increasing the number of customers and increasing profitability.

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