MRM
MRM (Marketing Resource Management) is a specialized software for managing marketing processes.
The main task of such services is to increase the effectiveness of marketing by automating and optimizing business processes. The functionality of these services covers several areas at once: planning, organizing advertising campaigns, working with layouts and editing them. Thanks to MRM, you can automate those processes that are not covered by other similar systems (CRM or ERP).
Main features of MRM systems
- Users can work remotely in a convenient web interface. The data is also edited and processed within the system. For fast operation of the service, the power of the main server on which it is hosted is used.
- MRM services are used to solve a large number of marketing tasks: automation, creating and maintaining reports, sending various documents, developing advertising layouts, building a client base, etc. In most cases, such systems have the functions of creating reports on predefined key performance parameters.
- MRM has practically no "boxed" solutions, so you won't be able to install the system and immediately start working with it. Its implementation is a rather laborious process that includes several stages: checking business processes, training staff, and setting up. For this reason, systems from one manufacturer can differ significantly in functionality from different companies.
MRM systems have a fairly large potential, with which you can solve a large number of issues with the automation of marketing tasks.
Back Home eCommerce Encyclopedia
Set up integration without programmers – ApiX-Drive
Articles about marketing, automation and integrations on our Blog