KPI
KPI (Key Performance Indicators) is a universal, quantitatively measurable indicator of the results of a particular activity.
KPI is actively used in a variety of industries and areas: business, advertising, marketing, management, etc.
Using the KPI coefficient, you can calculate a number of key indicators:
- Result
- Costs (amount of resources expended)
- Productivity (ratio of result to time spent)
- Efficiency (ratio of result to spent resources)
- Functioning (as far as the real process corresponds to the optimal algorithm for its implementation)
Key performance indicators are a popular and generally accepted way to monitor the productivity of personnel (employees, departments, managers), advertising, marketing or other campaigns, projects or business as a whole. You can calculate the KPI of literally anything, up to individual promotion channels, or even compare the KPIs of several advertisements.
KPI is a very broad term and is divided into many varieties, depending on the scope, type, and other details. For example, performance indicators are target (evaluate progress as the goal is approached), process (evaluate the economic efficiency of the process) and project (evaluate the result of the project).
KPI is a very important indicator for the processes of planning, control and motivation of personnel, which helps to measure the effectiveness / performance of many key indicators.
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