Key Visual

Key Visual is a key visual image of a product or brand in advertising, which conveys its idea and essence to the target audience.

Sometimes KV is confused with a logo, however, this is a more complex advertising product, consisting of a whole complex of details. Work on creating a key image includes the development of corporate fonts and colors, product/brand positioning, as well as audio-video materials that complement the visual image.

The key visual image is created based on the corporate identity and brand logo, including corporate colors, fonts and other corporate identity elements that are harmoniously integrated into the original visual message. When creating a Key Visual, it is important to make it universal, suitable for different channels of communication with the target audience: printing, the Internet, television, etc. And, of course, KV should not only attract attention, but also evoke a positive attitude towards the product or brand in the audience.

Back Home eCommerce Encyclopedia

Set up integration without programmers – ApiX-Drive

Articles about marketing, automation and integrations on our Blog