CPV

CPV ( Cost Per Visitor ) - payment per visitor. This is a method of paying for advertising when the customer pays for each visitor who came to the site from an advertisement.

When calculating the metric, only unique transitions are taken into account. If the same user visits the site twice or accidentally clicks on a link in an ad for the second time, then the advertiser pays only for one click. The indicator is calculated on the advertiser's website, unlike other metrics, when calculations are made on the donor site.

A related concept with which this term is often confused is the concept with a similar abbreviation CPV - Cost Per View. This is the cost per view of an ad, not a visit.

To calculate the indicator, you need to divide the cost of advertising by the number of clicks. CPV allows you to effectively analyze the return on video ads. If watching a video at the price set by the service does not help the business very effectively, then spending money in this case does not make sense.

This approach is usually used when testing advertising strategies, since it is impossible to calculate in advance how profitable an advertising company will be and how many users will respond to an advertisement.

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