CPI
CPI (Cost-Per-Install) is a concept from the mobile marketing section. It is used in the field of promotion of games, mobile applications and similar projects. The metric helps to evaluate how effective an advertising campaign was.
Today, a large amount of money is invested in the promotion of games and applications. You can evaluate the effectiveness of such investments and the return on them after studying detailed analytics, including using one or more key metrics for the development of a digital product.
Many marketers call CPI one of the types of CPA, because the client also performs active actions, but due to differences in the result: a simple activity or a targeted assignment for the mobile application sphere (download and installation), the tool received a separate name.
How to track and calculate CPI?
To evaluate the effectiveness of an advertising campaign and calculate the CPI, you need to divide the cost of advertising by the number of app installs.
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The analytical tracker allows you to understand how many installs were made from ads. A special application determines the traffic and the source of the clients. Based on the data, you can calculate the CPI.
The CPI metric reflects the success of digital products. If it does not coincide with the developer's strategy, it is necessary to change the approach to advertising and marketing policy to increase the rating and the number of users and installs. CPI helps a lot with this. Advertisers only pay if they get results: if the app was installed. Pricing varies by region and ad platform used.
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