Shopify Has Introduced A Tool For Creating A Shoppable Link In Bio

By collecting all the important links to social networks, websites and products on the Linkpop page, users will be able to place them on various platforms for a better interaction with clients.

Shopify has unveiled a new tool called Linkpop that will allow business users to create a page with their most important links to post on their profile across platforms. You can collect the most important links for business on the page - social media, Shopify store, your own website or blog, etc.

If, for instance, you have invoiced a client who is paying through a bank transfer, you do not need any paperwork to help you identify the bank they are paying from. By just using sort codes in banking, you can easily identify their bank during a transaction process. An invoicing software allows you to save all this information in a centralized database for future use.

The page will look like linkpop.com/username, once created, the user can copy the URL and then post this page as a link in their bio on a variety of platforms, such as their own website, YouTube channel, TkTok, Instagram, Patreon or Pinterest.

In total, a user can place up to 200 links on a page. In addition to the direct ability to create a page with links, stores and brands have extensive analytical capabilities to track customer interactions with the page, including counting the number of clicks on individual links and unique visitors.

The advantage of the new tool is the ease of its creation and integration. And the most important advantage is that Shopify provides the ability to checkout directly from the shoppable link on the Linkpop page. Thus, on the created page, you can also deploy a kind of storefront of your shop created on Shopify, with the ability for customers to make a purchase in just a few clicks. This option is possible due to the full integration of the Linkpop page with the Shopify store.