29.06.2022
745

RTB

Olga Golubova
Author at ApiX-Drive
Reading time: ~2 min

RTB ( Real Time Bidding ) is a special technique in advertising, in accordance with which they conduct an auction and sell advertising space on the Internet online.

The auction takes place almost instantly during the loading time of the site page for the user.

How it works?

The scheme includes:

  • RTB system;
  • trading platform (DSP);
  • platforms that sell advertising space;
  • platforms that provide information about users;
  • systems providing access to management (Trading Desk);
  • platforms-constructors of dynamic banners.

RTB advertising involves a whole chain of complex elements, many technological platforms, which together allow the user to interact from all sides. He actually does not notice this complex process.

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How to start using RTB ads on your site?

To receive profit from RTB ad impressions, you need to register on an advertising platform, for example, in the Yandex Advertising Network. The site must meet the criteria of this advertising platform and pass moderation. At the next stage, you need to set up advertising: set the privacy level, select a vertical or horizontal position, format, design, etc. At the last stage, you need to install the advertising banner code on the site, and Yandex will enable advertising in 30 minutes.

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