Integration Platformly + PostgreSQL

Platformly is a marketing automation platform designed to simplify data collection, customer identification, and retention for online businesses. It enables the delivery of personalized content through appropriate channels at optimal times, improving campaign efficiency. The platform facilitates the creation of hyper-targeted marketing campaigns and bespoke offers based on actual customer data, helping maintain customer relationships before and after purchases. By combining marketing and sales functions into a single system, it supports better decision-making and the scaling of sales opportunities. Platformly tracks the entire customer journey from first contact to final conversion, aiming to enhance user interaction and increase sales. More

The PostgreSQL database management system offers users quite extensive functionality. For example, functions in it are displayed as blocks of code with server execution. Another element of the system's functionality is triggers, presented as functions called by DML operations. The interface of this DBMS supports several types of indexes (GIN, GiST, Bloom, BRIN, hash and B-tree), in addition, users have the ability to create and add new types themselves. PostgreSQL has multiple versions available; the system also supports more than two dozen data types and the addition of a number of custom objects. More