Integration Google Analytics 4 + Platformly

The new version of the Google Analytics 4 service helps webmasters and optimizers to flexibly measure traffic and engagement metrics for websites and apps. With its tools, they can compile reports across different devices and platforms, tracking touchpoints and visitor paths. Google Analytics 4 employs AI and machine learning algorithms, allowing it to compile quality, detailed insights about user actions. GA 4 enables the control of effectiveness and optimization of online marketing campaigns. Also, data can be exported to Google Ads and Google Marketing Platform. More

Platformly is a marketing automation platform designed to simplify data collection, customer identification, and retention for online businesses. It enables the delivery of personalized content through appropriate channels at optimal times, improving campaign efficiency. The platform facilitates the creation of hyper-targeted marketing campaigns and bespoke offers based on actual customer data, helping maintain customer relationships before and after purchases. By combining marketing and sales functions into a single system, it supports better decision-making and the scaling of sales opportunities. Platformly tracks the entire customer journey from first contact to final conversion, aiming to enhance user interaction and increase sales. More