7 Best Tools and Software for Copywriters

Andrew Andreev

Author at ApiX-Drive

Reading time: ~10 min

Grammarly

• The platform successfully recognizes spelling, punctuation, stylistic, and grammatical errors.
• The service not only checks the text for errors but also makes recommendations for improving it regarding literacy, clarity, presentation, and increasing engagement.
  
• Grammarly helps you change the style of the text, focusing on its target audience, tone, purpose, and scope. It analyzes the material for compliance with these parameters and generates insights for its optimization.
  
• The text cleanliness feature finds incorrect, obscene, slang, or offensive words and expressions.
  
• The service keeps detailed statistics on all user texts: written, checked for uniqueness, or edited.
  
• As an additional tool, users are provided with a dictionary of synonyms.
  
• The platform is optimally suited for working with English-language texts. It supports 4 standards of this language: American, Canadian, British, and Australian.
  
• You can use the service through the web interface, browser widget, and mobile application. Moreover, it has integrations with various third-party systems.
  

• Free (spell and tone check, 100 prompts for text generation).
• Premium – $12 per month.
  
• Business – $15 per month.
  
• Enterprise – the cost is calculated individually and is available upon request.

Hemingway Editor

• The service uses AI algorithms to check texts and make recommendations. It marks sentences that are too difficult to read in pink, passive sentences in green, hard-to-read sentences in yellow, and very hard-to-read sentences in brown. Adverbs are highlighted in blue in the text. Such a scrupulous check gives users reason to call this platform the best AI copywriting software.
• Any texts can be checked completely free of charge through the web interface on the main page of the site. The extended version of Hemingway Editor Plus independently edits texts in a given style and tone. There are a total of 8 styles available.
  
• Built-in formatting elements allow you to highlight parts of the text in bold or italics, add headings (H1, H2, H3), bulleted lists and quotes, and insert links.
  
• The service automatically saves text in the web editor, but this function is only supported by the Plus version.
  
• In addition to the web interface, there is a paid desktop program that only checks texts, without the participation of AI. You can download it by paying $19.99.
  

• Individual 5K Plan (5,000 AI offers per month) – $8.33 per month.
• Individual 10K Plan (10,000 AI offers per month) – $12.50 per month.
• Team 10K Plan (10,000 AI offerings per month) – $12.50 per month per user.
  

ChatGPT

• The chatbot processes up to 300 pages of text per request. It excels at works of fiction, commercial and scientific materials, image descriptions, scripts, poems, and more.
• ChatGPT can be used through its website and mobile application. The program saves chat history, allows users to edit requests, evaluate and regenerate neural network responses.
  
• The built-in GPT Store marketplace offers more than 3 million custom versions of the chatbot. Each version has additional functions in the field of copywriting, programming, education, and other areas.
  
• The smart chatbot is based on the GPT generative language model from OpenAI. When writing texts and performing other tasks, it uses downloaded datasets and up-to-date information from the internet.

• Free (chatbot with GPT-3.5 without restrictions, limited access to GPT-4o).
• Plus (for individuals, chatbot with GPT-4 Turbo) – $20 per month.
  
• Team (for teams) – $25 per month per user if paid for the year at once, or $30 if payments are made every month.
  
• Enterprise (for large businesses) – the cost is calculated individually and is available upon request.
  

ApiX-Drive

• ApiX-Drive makes it possible to connect integrations between hundreds of services and applications in no-code mode, rather than developing them from scratch via an API.
• There are hundreds of pre-installed bundles available in the catalog, all of them are organized by thematic categories: CRM, website builders, analytics systems, platforms for email newsletters, and many others.
  
• Using this service, copywriters can flexibly automate their work processes by launching instant data exchange between instant messengers, spreadsheets, task managers, and other necessary programs.
  
• The platform has proven itself to be a tool for optimizing the work of specialists whose activities are related to texts, and their interaction with customers and editors.
  
• The connector can be used for bulk text generation by connecting the ApiX-Drive + ChatGPT combination.
  
• Any integration can be configured and launched in minutes through a simple web interface. Videos and articles with screenshots are available for training.
  

• TEST-DRIVE (1 connection) – free.
• Start (up to 25 connections) – $19 per month.
• Standard (up to 50 connections) – $39 per month.
  
• Pro (up to 100 connections) – $59 per month.
  

Ahrefs

• One of the main functions of the platform is the Site Explorer. It collects data on search traffic, links, keywords, competitor rankings, and other important SEO parameters. With its help, you can get detailed information about any site on the internet.
• The comprehensive SEO analysis tools included in the web audit module help to find and eliminate technical and other errors that hinder the website’s promotion in search engine results.
  
• The keyword analysis module allows you to select the most relevant and related keywords, measure traffic volumes, track potential traffic, and evaluate search difficulty.
  
• Backlink and keyword analysis and web audit are the most important advantages of Ahrefs. These features give users the ability to easily and quickly distribute keywords across different advertising platforms: Google, YouTube, Amazon, Bing, and Yahoo.
  

• Lite – starting from $108 per month.
• Standard – starting from $208 per month.
• Advanced – starting from $374 per month.
  
• Enterprise – starting from $14,990 per year.
  

Copyscape

• The convenient web interface of the platform allows you to quickly and easily check the uniqueness of both individual texts and entire web pages.
• Just enter the URL of any page you are interested in, and the service’s algorithms will find matches with content on other sites on the internet in a matter of seconds.
  
• Based on the results of the check, a list of web pages with possible plagiarism is generated. By following the links, you will see non-unique fragments highlighted in color.
  
• The extended version of Copyscape Premium allows you to add a text fragment for verification or upload files in DOC and PDF formats.
  
• The premium version allows you to check texts offline and batch process up to 10,000 pages per request. In addition, it can filter search results and connect to other Copyscape accounts for collaboration.
  
• The Siteliner tool finds duplicate text on sites up to 25,000 pages long.
  
• By activating the Copysentry content theft protection feature, users receive email notifications if the system finds texts on the internet that were previously posted on their websites.
  
• Other important features: case tracking, private indexing, integration with WordPress sites and other web resources via API.
  

Canva

• The service allows you to create and edit visual content in many formats. Here you can make logos, presentations, cards for marketplaces, landing pages, infographics, posts on social networks, covers for YouTube videos, Instagram posts and stories, layouts of printed materials (catalogs, banners, business cards, and so on).
• In the built-in graphics editor, you can change photos and other images in every possible way: add filters, effects and animation, improve quality, crop and rotate the frame, and more.
  
• The impressive library contains a huge number of design templates for business, marketing, printing, video, documents and many other areas and tasks. There are over 250,000 templates available in the free version of Canva, and over 600,000 in the paid version.
  
• A catalog of stock images with a lot of different pictures, buttons, icons, clipart, infographics and other visual content is presented separately.
  
• Users can upload graphics from third-party sources to the site, edit them and download ready-made layouts in JPG, PNG, PDF and other formats.
  
• The library of graphic elements includes numerous gradients, diagrams, collages, frames, arrows, illustrations, animated captions, and so on. The content is divided into thematic sections. There is a keyword search.
  
• Other important functions: working with text, turning design layouts into landing pages, auto-posting content on social networks, collaboration and more.
  

• Free (basic functions for individual users).
• Pro (premium content, additional tools + AI) – $15 per month or $120 per year per user.
  
• Teams (Pro features + collaboration functionality) – $10 per month or $100 per year for 3 users.
  
• Enterprise – the cost is calculated individually and is available upon request.
  

Conclusion