Perplexity Introduces Ad Modules

AI-powered search engine Perplexity has announced the launch of advertising. US residents will be the first to test the new format. Promotional content will be presented in the form of sponsored clarification questions with appropriate markings.

Perplexity noted that the money from subscriptions to the service was not enough to provide a sustainable revenue model. The purpose of this step is to maintain financial stability and develop cooperation with publishers. Such brands as Indeed, Whole Foods, Universal McCann, and PMG have already become partners of the new program.

According to company representatives, only artificial intelligence algorithms will generate answers to sponsored questions. Advertisers will have no influence on this process. Advertising blocks will not affect the accuracy and objectivity of the information provided by the search engine. At the same time, Perplexity guarantees that the personal data of users will remain inaccessible to partners.

Perplexity's implementation of advertising contrasts with OpenAI's decision to launch SearchGPT without integrating ad formats. Meanwhile, Google is already testing ads in its AI Overviews service. Microsoft has already tested advertising in the responses of its Bing chatbot.

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